What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with wavy brown hair background, white headline text, and scalp serum bottle inside a gray circle frame

Hair Growth Scalp Serum Subscription Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a hair-growth scalp serum with a subscription hook. The background is a full-bleed, high-detail close-up of glossy light-brown hair, instantly signaling results and healthy texture without needing a model face. Centered typography in clean white sans-serif delivers a simple, rhythmic message (“The sooner you subscribe… the sooner you’ll grow”), designed to be read in seconds. A circular cutout frames the product packshot on a dark gray disc, creating contrast and a premium, clinical feel while keeping the focus on the bottle. Strategically, this creative sits in mid-funnel consideration for product-aware shoppers: it connects an already-understood solution (scalp serum) to an action that reduces friction (subscribe) and implies ongoing transformation. Aspiration and curiosity work together—viewers imagine fuller hair and wonder how fast results can start. The layout is easy to brand: swap hair color to match your audience, replace the bottle photo, and adjust the subscription promise (delivery cadence, perks, or bundle) while preserving the strong center focal point and high-legibility hierarchy.

When to Use This Template

1Ideal for subscription-first haircare brands: the headline directly links subscribing to faster visible progress, reducing hesitation at checkout.
2Great for retargeting product-page visitors who already know the serum; the hair texture background reactivates desire and reinforces outcome imagery.
3Perfect for promoting replenishment plans (30/60/90 days) because the circular packshot makes it easy to add a small cadence badge under the bottle.
4Works well for a “routine” angle campaign where you want to position consistent scalp treatment as the key to thicker-looking hair over time.

Marketing Strategy

This template works because it pairs an outcome-rich visual (healthy, glossy hair texture) with a low-friction commitment cue (subscribe). For product-aware audiences in the consideration stage, the key question isn’t “what is this?” but “will it work for me and how do I stay consistent?” The copy answers by implying momentum: starting a subscription accelerates progress and removes the need to remember repurchases. Aspiration is triggered by the close-up hair background, while curiosity is sparked by the simple cause-and-effect line that invites the viewer to imagine faster growth. The centered packshot in a high-contrast circle reinforces credibility and premium positioning, a best practice for hair-thinning solutions where trust and routine adherence drive conversion.

ConsiderationProduct AwareHaircare ProductProduct PackshotBeauty RoutineAspirationCuriosityTransformation

Best For

Designed for women and men experiencing early-stage hair thinning or wanting visibly stronger, fuller-looking hair through a consistent scalp routine. Best suited to mobile-first shoppers who already understand what a scalp serum is and are comparing brands, delivery perks, and expected progress timelines.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Swap the hair background to match your target segment (dark, blonde, curly) while keeping the same close-up texture for the “results” cue.
✓Use the circle area to add a small secondary line like “Deliver every 30 days” or “Cancel anytime” without breaking the clean hierarchy.
✓Replace the current headline with a two-step benefit promise (e.g., “Start your routine now… keep progress going”) to align with your brand’s claims policy.
✓Increase contrast by darkening the gray disc if your bottle is light; the central packshot must remain the strongest focal point.
✓If you offer bundles, show 2–3 bottles inside the same circle to communicate value while preserving the product-centered layout.

Use this template

Free — No credit card required