What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with close-up beauty portrait, white headline 'Lashes that last up to 10 days', and five-star review card at bottom

Lash Extensions 10-Day Wear Ad Template - Story

9:16Beauty & CosmeticsAwarenessSolution Aware

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About This Template

This 9:16 Story ad template is built for a lash-focused beauty brand promoting long-wear lashes or DIY lash extensions. The design uses a full-bleed, close-up portrait that puts the eyes and lash line at the center of attention, instantly communicating the product benefit without needing a product shot. Large, clean white typography sits at the top with a bold durability claim (“up to 10 days”), while the bottom features a review card with five-star rating, date stamp, and a longer testimonial—turning aspiration into credibility. Warm, bronzy skin tones and rich curls create an editorial, premium feel that fits top-of-funnel awareness for solution-aware shoppers who already want longer-lasting lashes but need proof it works. The combination of a clear performance promise plus social proof reduces risk perception and encourages swipe/click behavior. Customize by swapping the claim (wear time, waterproof, reusable), replacing the review with real customer language, and updating the brand wordmark and accent colors to match your identity while keeping the high-contrast white headline for readability on mobile.

When to Use This Template

1Ideal for introducing a new lash line where the main differentiator is wear time; the oversized claim makes the benefit instantly scannable in Stories.
2Perfect for retargeting warm audiences with a credibility boost: the long review card reads like a real screenshot and supports the promise.
3Great for premium lash brands that rely on editorial portraiture; the full-bleed face keeps attention on the lash result rather than the packaging.
4Useful for creator/UGC-style campaigns without filming: swap in a customer selfie and keep the same headline + star rating structure for consistency.

Marketing Strategy

This template works because it pairs a concrete, time-bound benefit (“up to 10 days”) with immediate social proof. For solution-aware audiences, a quantified promise answers the key question—“will it last?”—while the five-star review card lowers perceived risk and adds authenticity, mimicking the UX of trusted review platforms. The full-bleed eye-focused portrait delivers aspiration and demonstrates the result in-context, which is critical in top-of-funnel awareness where attention is scarce. High-contrast white typography ensures the claim remains readable on mobile, and the brand wordmark at the bottom anchors recall without distracting from the proof-driven message. Overall, it follows best practices: one primary benefit, one proof element, and a clear visual outcome.

AwarenessSolution AwareEye MakeupLashes FocusBeauty PortraitAspirationBeauty EnhancementSocial Proof

Best For

Designed for beauty shoppers—primarily women—who want defined, salon-like lashes with minimal daily effort. They compare options on social media, care about proof (ratings/reviews), and respond to clear, measurable benefits like multi-day wear.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “up to 10 days” line with your verified claim (e.g., “waterproof”, “reusable 20+ wears”) and keep the number large for thumb-stop impact.
✓Swap the review card text with a real customer quote and keep the date + five stars to preserve the screenshot-like credibility cue.
✓Choose a portrait where lashes are sharply visible and the eyes face camera; this layout depends on the lash line being the hero detail.
✓Match the review card accent color (the green star strip) to your brand color, but keep the card background white for maximum legibility.
✓Update the bottom wordmark placement to your logo width; keep it subtle so it doesn’t compete with the testimonial block.

Use this template

Free — No credit card required