
This 9:16 Story template promotes a mascara with a seasonal, price-led hook. The design uses a soft pink full-bleed background and a clean white frame that spotlights a close-up hand holding an open m...
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This 9:16 Story template promotes a mascara with a seasonal, price-led hook. The design uses a soft pink full-bleed background and a clean white frame that spotlights a close-up hand holding an open mascara wand and tube—an instant “what is it?” curiosity cue. The headline block sits on a white card at the bottom, mixing casual sentence case with an all-caps benefit claim (“LONG LASHES!”) and a strong promotional line (“NOW 50% OFF”) underlined for emphasis. The minimal palette (pink, white, deep magenta text) keeps the message readable on mobile while staying on-brand for beauty. Strategically, it’s top-of-funnel awareness with aspiration and aesthetic appeal, but the discount pushes quick consideration: viewers immediately understand the product, the payoff (longer lashes), and the reason to act now. It works well for audiences browsing Stories who decide fast based on visual polish and a single bold benefit. Customize by swapping the background color to your brand pastel, replacing the product shot, and adjusting the discount line to “2 for 1,” “bundle,” or “new launch” while keeping the typographic hierarchy intact.
This template succeeds by combining aesthetic appeal (soft pink, clean white frame) with curiosity (open wand close-up) to stop the scroll at the awareness stage. For an “unaware” audience, the visual instantly communicates category and usage without requiring brand familiarity. The headline translates aspiration into a single, concrete outcome—“long lashes”—which is easy to process in a Story glance. Adding “NOW 50% OFF” introduces an immediate value cue and mild urgency, encouraging a low-friction click even before deeper product education. The clear hierarchy (product first, benefit second, offer third) follows best practices for mobile ads: one hero visual, one promise, one incentive. Brands can keep the same structure and swap only product and offer to maintain performance consistency across launches and seasonal campaigns.
Designed for beauty shoppers who browse mobile-first and respond to quick, aesthetic product cues. Best for women and femme audiences interested in makeup trends, summer-ready looks, and deal-driven purchases. They’re likely to buy from DTC beauty brands or cosmetics retailers when a single clear benefit is paired with a strong discount.
Free — No credit card required