What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink Story ad with hand holding open mascara, white frame, and bottom text box reading long lashes and 50% off.

Mascara Summer Sale Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a mascara with a seasonal, price-led hook. The design uses a soft pink full-bleed background and a clean white frame that spotlights a close-up hand holding an open mascara wand and tube—an instant “what is it?” curiosity cue. The headline block sits on a white card at the bottom, mixing casual sentence case with an all-caps benefit claim (“LONG LASHES!”) and a strong promotional line (“NOW 50% OFF”) underlined for emphasis. The minimal palette (pink, white, deep magenta text) keeps the message readable on mobile while staying on-brand for beauty. Strategically, it’s top-of-funnel awareness with aspiration and aesthetic appeal, but the discount pushes quick consideration: viewers immediately understand the product, the payoff (longer lashes), and the reason to act now. It works well for audiences browsing Stories who decide fast based on visual polish and a single bold benefit. Customize by swapping the background color to your brand pastel, replacing the product shot, and adjusting the discount line to “2 for 1,” “bundle,” or “new launch” while keeping the typographic hierarchy intact.

When to Use This Template

1Ideal for a summer mascara promo, pairing a seasonal line with a clear 50% discount for fast Story decisions.
2Great for showcasing an applicator feature (wand visible) when launching a new formula or brush shape—viewers instantly see “how it works.”
3Perfect for retargeting warm audiences with a simple price incentive, since the design leaves no ambiguity about the offer.
4Works well for beauty boutiques running limited stock bundles, by replacing “50% OFF” with “Bundle Deal” while keeping the underline emphasis.

Marketing Strategy

This template succeeds by combining aesthetic appeal (soft pink, clean white frame) with curiosity (open wand close-up) to stop the scroll at the awareness stage. For an “unaware” audience, the visual instantly communicates category and usage without requiring brand familiarity. The headline translates aspiration into a single, concrete outcome—“long lashes”—which is easy to process in a Story glance. Adding “NOW 50% OFF” introduces an immediate value cue and mild urgency, encouraging a low-friction click even before deeper product education. The clear hierarchy (product first, benefit second, offer third) follows best practices for mobile ads: one hero visual, one promise, one incentive. Brands can keep the same structure and swap only product and offer to maintain performance consistency across launches and seasonal campaigns.

AwarenessUnawareMascaraBeauty Product CloseupMakeup Application ToolAspirationCuriosityAesthetic Appeal

Best For

Designed for beauty shoppers who browse mobile-first and respond to quick, aesthetic product cues. Best for women and femme audiences interested in makeup trends, summer-ready looks, and deal-driven purchases. They’re likely to buy from DTC beauty brands or cosmetics retailers when a single clear benefit is paired with a strong discount.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the hand-held product shot with your own open-wand photo; keep the wand angled upward to preserve the same “application” cue.
✓Match the background pink to your brand pastel, but maintain high contrast with the white frame and dark text for Story readability.
✓Swap “LONG LASHES!” with a single all-caps benefit of similar length (e.g., “NO CLUMPS!”) so the typographic emphasis stays balanced.
✓Use the underlined “NOW 50% OFF” line for the key incentive (bundle price, free shipping, limited drop) and keep it to 2–4 words plus a number.
✓If your packaging is dark, add a subtle shadow behind the product within the frame to avoid losing detail against the pink background.

Use this template

Free — No credit card required