What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical ad with green serif headline, curl cream tube and box packshot, rolled green towel, and “LEARN MORE” button on off-white.

Curl Cream Social Proof Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a men’s curl crème or styling cream that helps define and revive curls. The design uses an airy off‑white background with forest‑green serif typography to signal premium, clean grooming. A centered packshot (tube, box, and a rolled towel) anchors the layout, keeping attention on the product while leaving ample negative space for brand swaps. The headline “He’ll Love His Curls Again” frames the benefit as a confidence reset, while the subline “Trusted by over 100,000 men” adds immediate social proof—ideal for mid‑funnel consideration when audiences already know curl products exist and are comparing options. The single, high-contrast “LEARN MORE” button supports a low-friction CTA to drive to product pages, ingredient breakdowns, or routine guides. This template works especially well for DTC grooming brands, barbershop lines, and curly-hair focused collections targeting men who want definition without fuss. Customize by swapping the hero benefit (hold, frizz control, shine), inserting your brand mark on the packaging, and adjusting the green accent to your brand palette while preserving the calm, premium aesthetic.

When to Use This Template

1Ideal for a men’s curl cream product page click-through campaign, using the packshot-first layout to make the item instantly recognizable.
2Great for scaling social proof ads: swap the “100,000 men” line with your verified customer count or review volume to strengthen credibility.
3Perfect for introducing a simple 2–3 step grooming routine: replace the subline with a routine promise (e.g., “Define + reduce frizz in 60 seconds”).
4Works well for premium bundle offers (cream + towel/kit): keep the multi-item packshot and update the CTA to drive consideration traffic.

Marketing Strategy

The creative combines aspiration and social proof to reduce perceived risk at the consideration stage. The benefit-led headline (“He’ll Love His Curls Again”) reframes curl care as a confidence upgrade, not a technical hair problem—making it resonate with men who want a simple, good-looking routine. The quantified claim “Trusted by over 100,000 men” acts as a high-salience heuristic: if many peers chose it, it’s likely safe and effective. Visually, the minimalist off-white space and muted green palette signal premium grooming and keep cognitive load low, while the centered packshot builds instant product recognition. With a soft “Learn more” CTA, it matches solution-aware users who need reassurance and details (ingredients, hold level, routine) before purchasing, aligning with best practices for mid-funnel ads.

ConsiderationSolution AwareHair Styling ProductProduct PackshotGrooming RoutineAspirationCuriositySocial Proof

Best For

Men with naturally curly or wavy hair who want an easy, polished look without heavy styling. Also fits partners buying grooming upgrades and shoppers comparing premium curl products based on trust signals and brand aesthetic.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the “100,000 men” line with your real review count (e.g., “4.8★ from 12,340 reviews”)—this layout supports a single strong proof point under the headline.
✓Keep the centered packshot but swap the towel for your signature accessory (comb, travel pouch, cap) to turn the image into a recognizable kit.
✓Match the headline to a specific outcome (e.g., “Zero Frizz, All Day” or “Soft Hold for Defined Curls”) while keeping the same serif scale for premium impact.
✓Change the CTA button color to your brand accent, but maintain high contrast against the off-white background for thumb-stopping readability.
✓If targeting barbershop retail, add a small line above the CTA such as “Barber-approved” to reinforce authority without cluttering the clean layout.

Use this template

Free — No credit card required