What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical split before-after lip close-up with pink offer banner, “Kiss-worthy lips” text, and lip gloss tube plus box on pink panel

Lip Plumper Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a lip-plumping gloss or treatment using a highly persuasive before/after close-up. The top half is split by a clean vertical divider: the left side shows drier, flatter lips labeled “BEFORE” in a white pill badge, while the right side shows smoother, glossier, fuller-looking lips with a bold pink “SMOOCHE” label—instantly communicating transformation. The bottom section switches to a soft blush-pink panel with strong hierarchy: a bright “BUY 1 GET 1 FREE” pill drives value, followed by the large headline “Kiss-worthy lips” and the subhead “Boost volume naturally.” Three small benefit callouts with icons reinforce outcomes (plumping, hydration/smoothing, long-lasting moisture). A sleek product shot (tube + box) anchors the right side, adding brandability and retail clarity. Strategically, this is mid-funnel consideration creative: it pairs curiosity and aspiration with a concrete offer to reduce purchase friction. Brands can customize by swapping the before/after photo, headline promise, and benefit icons while keeping the high-contrast pink accents for scroll-stopping clarity.

When to Use This Template

1Ideal for a lip plumper launch, where the split before/after close-up communicates results instantly without needing long copy.
2Perfect for Story promos tied to a value hook (e.g., BOGO): the offer badge is highly visible and sits above the main headline for fast comprehension.
3Great for retargeting shoppers who viewed the product page—benefit icons answer common objections (dryness, uneven texture, longevity) at a glance.
4Works well for marketplace-ready creatives: the product tube and box shot on the right supports brand recall and packaging recognition.

Marketing Strategy

This template works because it leads with a high-clarity before/after that instantly reduces uncertainty—an essential lever for a solution-aware audience comparing lip plumpers. The split close-up functions as visual proof, activating curiosity (“what changed?”) and aspiration (smoother, fuller lips). In the mid-funnel consideration stage, the bottom panel adds decision support: a strong BOGO badge lowers perceived risk and increases value, while three concise benefit callouts address common objections (dryness, texture, longevity) without overwhelming the viewer. The bright pink accents create a focal path from offer to headline to product, reinforcing brand recall and making the next step feel obvious: shop now.

ConsiderationSolution AwareLip ProductBefore AfterBeauty CloseupTransformationAspirationCuriosity

Best For

Beauty shoppers—especially women 18–35—who want fuller-looking, smoother lips without invasive procedures. They respond to visual proof, quick benefit summaries, and value-driven offers, and often buy via Instagram/Facebook Stories after a strong transformation cue.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5Instagram Feed4/5 Facebook Feed4/5 TikTok4/5

How to Customize

✓Replace the right-side “SMOOCHE” pill with your brand shade name or key promise (e.g., “PLUMP + HYDRATE”) while keeping the hot-pink color for contrast.
✓Use a real customer before/after with identical lighting and framing—this template’s vertical divider makes inconsistencies obvious, so consistency boosts credibility.
✓Swap the “BUY 1 GET 1 FREE” badge to your promotion (bundle, % off, free shipping) but keep it as a short pill to preserve fast Story readability.
✓Edit the three icon benefits to match your formula claims (peptides, hyaluronic acid, mint tingle); keep each line under 3–4 words to avoid clutter.
✓Match the product shot scale to the headline block—this layout performs best when the tube and box sit as a strong right-side anchor, not too small.

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Free — No credit card required