What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 split before/after copper hair background with white headline boxes and a hair gloss bottle centered at bottom

Hair Gloss Before & After Shine Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a hair gloss or color-depositing glaze that promises an instant, visible upgrade in shine. The design uses a vertical before/after split of copper-toned hair textures as a full-bleed background, making the “transformation” the hero. Centered white text blocks (clean sans-serif, high contrast) stack a punchy “NEW!” tag with a time-specific claim (“Tons of SHINE in just 2 minutes!”), while a large product bottle close-up anchors the lower third for strong brand recall. Strategically, it’s a top-of-funnel awareness creative aimed at “unaware” viewers: it stops the scroll with novelty and curiosity (a quick-result promise) and reduces effort perception by highlighting speed. The minimal copy and clear visual proof work well for beauty shoppers who want salon-level gloss without commitment. Brands can customize by swapping the hair shade and headline claim (minutes, gloss level, color tone), adding a small logo/URL line, and matching the accent color to the shade family while keeping the stark white label blocks for readability.

When to Use This Template

1Ideal for introducing a new gloss/glaze shade: the BEFORE/AFTER headers instantly communicate the benefit without long copy.
2Perfect for performance-driven ads highlighting speed (e.g., “2 minutes”): the centered claim reads clearly over the hair texture background.
3Great for shade-by-shade campaigns (copper, brunette, blonde): swap the hair background while keeping the same proven layout for consistent testing.
4Useful for retargeting viewers who engaged with hair color content: the product close-up reinforces what to buy after the visual proof.
5Strong for influencer/UGC replacement creatives: you can replace the bottle with your own packshot and keep the transformation split to preserve credibility.

Marketing Strategy

This template works because it turns the benefit into instant visual evidence: the split before/after hair texture lets viewers “feel” shine and smoothness without reading. The “NEW!” tag adds novelty, while the specific “2 minutes” claim triggers curiosity and lowers perceived effort—key for an unaware, top-of-funnel audience that isn’t actively shopping yet. The clean white text blocks create high contrast against warm hair tones, improving mobile readability and ensuring the promise lands fast. Placing the product bottle large in the lower third follows best practices: proof first, then the solution. The result is a scroll-stopping transformation story that invites a simple next step (shop) without needing heavy education or long-form explanation.

AwarenessUnawareHair ColorBefore AfterProduct CloseupTransformationNoveltyCuriosity

Best For

Designed for beauty shoppers interested in at-home hair color and glossy finishes, especially people comparing quick fixes versus salon services. It appeals to users who want visible results with minimal effort and are likely to buy after seeing clear proof. Best suited to mobile-first audiences browsing Instagram Stories, Facebook Stories, and TikTok-style placements.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok5/5Pinterest4/5

How to Customize

✓Swap the hair background to match each shade (blonde/brunette/red) while keeping the same vertical split to preserve the transformation cue.
✓Replace “2 minutes” with your brand’s verified timing (e.g., 3–5 min) and keep the numeral prominent to retain the quick-result hook.
✓Use one accent color sampled from the hair tone for small text or a thin border around the white boxes to create a tighter shade-to-design connection.
✓Keep the product bottle scaled large; if your packaging is shorter, add a subtle shadow so it doesn’t get lost against the textured background.
✓Add a small bottom-line CTA strip (e.g., “Shop the shade”) without covering the bottle label—this layout relies on pack readability.

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Free — No credit card required