What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square grid ad with curly hair models and amber haircare bottles, large headline text and a yellow 50% off pill banner on white.

Custom Curl Haircare 50% Off Ad Template - Square

1:1Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This square haircare ad template is built for brands selling personalized curl-care products—think custom shampoo, conditioner, oils, or styling serums. The design uses a clean, airy off‑white background with a neat grid of six images: close-up model photos showing different curl patterns and product-in-hand moments, plus minimalist product still lifes with droppers and amber bottles. A large, centered headline (“Your curls are unique. Your haircare should be too.”) delivers the personalization promise immediately, while the warm mustard pill-shaped banner highlights “50% OFF your first custom order,” adding a strong incentive without clutter. Strategically, it targets solution-aware shoppers in the consideration stage: they already want better curl definition and less frizz, and the creative reassures them that the product is tailored to their needs. The mix of aspirational smiles and lab-like product shots increases credibility (beauty + science). Customize by swapping the grid images for your own curl types, adjusting the discount, and replacing the label text with your scent, ingredients, or quiz-based formula details.

When to Use This Template

1Ideal for promoting a curl-personalization quiz or “build your routine” flow—the headline makes customization the hero before users click.
2Perfect for first-order acquisition campaigns, with the 50% off banner clearly framed as a new-customer incentive.
3Great for showcasing inclusivity across curl types by swapping the grid images to match 2A–4C patterns and different hair lengths.
4Strong for DTC product credibility campaigns, pairing real-user portraits with clean, lab-style still life product shots.

Marketing Strategy

This template works because it aligns with a solution-aware, mid‑funnel audience: people who already believe curl-specific care matters, but need a reason to choose a brand. The headline frames personalization as the differentiator (“unique curls”), tapping the psychological trigger of identity and relevance—buyers feel the product is made for them, not for “everyone.” The grid of diverse curl textures reduces uncertainty and increases self-recognition, while the clean still lifes with droppers add a subtle “formulation/science” cue that supports performance claims. Finally, the prominent 50% first-order offer lowers trial risk and accelerates consideration into action, following best practices: one clear promise, one strong incentive, and ample white space for fast mobile scanning.

ConsiderationSolution AwareHaircare ProductCurl CareProduct DemoPersonalizationAspirationDiscount

Best For

Designed for curl-focused shoppers who have tried generic products and now want a routine tailored to their texture, porosity, or goals (definition, hydration, frizz control). It resonates with mobile-first buyers who respond to inclusive model imagery and clear first-order incentives before committing to a custom regimen.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace two of the six tiles with “before/after” curl definition photos to strengthen proof while keeping the grid rhythm.
✓Keep the pill banner style but swap the mustard color to your brand accent—high contrast against the off-white background is key.
✓Edit the center still-life label text to highlight the personalization mechanism (quiz, stylist match, or formula based on porosity).
✓Use the top row for lifestyle/model tiles and the bottom row for product/ingredients to preserve the template’s credibility mix.
✓Shorten the headline to 6–10 words if your brand name or URL must be added beneath without crowding the center area.

Use this template

Free — No credit card required