What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Blush Story ad with “Erase 10 in 10” headline, before/after lip close-ups, lip plumper product shot, and BOGO button

Lip Plumper Before & After Offer Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is designed to sell a lip plumper tool/serum with an instantly understandable before-and-after promise. The layout is clean and conversion-led: a soft blush background, centered brand name, and a bold headline that highlights a dramatic time-shift (“Erase 10 years in 10 mins”). Two rounded-corner close-up lip photos sit side-by-side with a small arrow, making the transformation the hero and triggering curiosity and aspiration at a glance. Below, a horizontal product shot anchors the claim in something tangible, while the high-contrast “BUY 1, GET 1” button adds a clear offer hook for mid-funnel consideration. This approach works well for solution-aware beauty shoppers who already want fuller, smoother lips but need proof and a compelling deal to act. Customize by swapping the before/after images with your own results (same lighting and crop), replacing the headline with your key benefit metric, and recoloring the CTA block to your brand accent while keeping the strong contrast for readability.

When to Use This Template

1Ideal for lip-plumping products that can show a visible result; the side-by-side close-up does the persuasion instantly.
2Perfect for BOGO or bundle promotions, since the CTA block is already designed as an offer badge near the bottom.
3Great for retargeting viewers who visited a product page—this template supplies proof (before/after) plus a deal to push consideration.
4Useful for launching an “instant results” claim (minutes) because the headline area supports large numeric typography.
5Works well for beauty tool/pen-style applicators; the horizontal product shot fits naturally above the CTA.

Marketing Strategy

This template leverages transformation and curiosity by making the before/after comparison the visual centerpiece, reinforced by a clear directional arrow. The time-based headline (“10 years in 10 mins”) is a provocative, easy-to-scan claim that creates immediate intrigue and a strong expectation of fast payoff—ideal for mobile Story placements where attention is scarce. Because the audience is solution-aware and in a mid-funnel consideration stage, the creative focuses less on education and more on proof plus an incentive: the product shot increases believability, while the BOGO offer reduces purchase friction and nudges trial. The muted blush palette signals beauty and softness, and the large numerals improve comprehension at a glance—both best practices for high-speed social browsing.

ConsiderationSolution AwareLip CareBefore AfterBeauty ToolTransformationAspirationCuriosity

Best For

Designed for beauty shoppers (primarily women 25–55) who are self-conscious about lip lines, thinning lips, or an aged-looking mouth area. They are solution-aware, compare products based on visible proof, and respond strongly to value-led offers like BOGO when the results look credible.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the before/after photos with your real results using the same mouth-only crop and matching lighting to keep the comparison believable.
✓Keep the oversized numbers, but swap the claim to your strongest measurable benefit (e.g., “+30% fuller look” or “smooths lip lines”).
✓Change the CTA badge color to your brand accent, but maintain high contrast against the pale background for instant visibility.
✓If your offer isn’t BOGO, keep the same button block and rewrite to “Limited Bundle”, “Free Shipping”, or “20% Off” without changing its size.
✓Swap the horizontal product render with your applicator/tube in a similar left-to-right orientation so it reads naturally above the CTA.

Use this template

Free — No credit card required