What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with brown header text and three lip crayon pencils on an off-white background, shade names above and liner strokes behind.

Hydrating Lip Crayon New Shades Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template is built for a beauty launch featuring a hydrating lip crayon with multiple shades. The design uses a premium, editorial split layout: a deep cocoa-brown header with large, minimalist uppercase typography (“THREE. NEW. SHADES.”) and a clean product gallery below. Three sharpened lip crayons are centered on an off‑white background, each labeled with its shade name, while subtle liner strokes curl behind them to visually reinforce “lipstick + liner” in one product. The creative strategy is top-of-funnel awareness for an unaware audience: it leans on novelty and curiosity (“new shades”) and on aesthetic desirability through crisp macro product detail and restrained color blocking. This works well for shoppers who decide quickly based on shade cues and brand feel. It’s easy to adapt—swap the shade count, rename shades, change the brown header to your brand color, and replace the vertical side wordmark with your logo—while keeping the clean, high-contrast hierarchy that makes the message instantly scannable on Stories.

When to Use This Template

1Ideal for announcing a shade expansion (“3 new shades”) where the headline can do the heavy lifting while the three product tips show color variety at a glance.
2Perfect for lipstick + liner hybrid products: the background liner scribbles subtly communicate the dual-function benefit without extra copy.
3Great for premium beauty brands launching limited seasonal tones—swap the shade names to match a collection narrative (e.g., Nude, Cocoa, Rose).
4Works well for retailer placements or DTC drops: replace the right-side vertical wordmark with a store/brand lockup and add a short “Shop now” line in the header.

Marketing Strategy

This template wins at TOF awareness by making the offer instantly understandable to an unaware viewer: it’s a lip product and there are “three new shades.” Novelty is the core trigger—shade drops are inherently collectible—while the clean, editorial layout adds aesthetic authority and premium cues that reduce skepticism. The product close-ups do the persuasion work visually, letting shoppers self-select based on color without needing long copy. Best practices include strong hierarchy (big headline, small benefit line), high contrast for mobile readability, and repetition of the shade concept through three aligned products. The subtle liner strokes reinforce the “lipstick + liner” claim without clutter. Overall, it’s optimized for quick thumb-stop scanning and saves/shares, which is exactly what an awareness creative should drive before pushing pricing or promotions.

AwarenessUnawareLip ProductProduct CloseupColor ShadesNoveltyCuriosityAesthetic

Best For

Designed for beauty shoppers who love discovering new lip colors and respond to clean, premium visuals. Best for mobile-first audiences—primarily women who follow makeup trends, save shade inspiration, and are likely to try new releases from brands that look high-end and trustworthy.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “THREE. NEW. SHADES.” with your exact drop size (e.g., “5 NEW NUDES”)—keep the period-separated rhythm to preserve the punchy cadence.
✓Match the three crayon tips to your actual shade family (nude/rose/berry); the side-by-side lineup works best when the colors are clearly differentiated.
✓Use the right-side vertical wordmark area for your brand name or collection title; keep it short so it reads cleanly in Story format.
✓Swap the cocoa header to your brand’s hero color, but maintain the light text contrast for instant readability.
✓Rename the shade labels (e.g., “UNTITLED / TABLEAU / DECO”) to your real shade names; short, single-word names look most premium in this layout.

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Free — No credit card required