What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Peach background Story ad with navy text “Early Black Friday Sale up to 50% OFF Sitewide” and makeup products along bottom.

Makeup Bundle Early Black Friday Sale Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a cosmetics brand promoting a sitewide seasonal promotion on makeup products and beauty tools. A soft blush-peach background keeps the canvas clean while deep navy typography delivers high contrast and instant readability. The headline hierarchy is the hero: an oversized “50% OFF” centered in bold sans serif, supported by smaller sale framing above and a script “Sitewide” below—perfect for scanning in under a second. Along the bottom, a curated product lineup (lip crayon, compact blush, brush, and mini set) creates a “bundle value” feel without needing heavy copy. The strategy leans on discount + seasonal event triggers, ideal for top-of-funnel awareness among shoppers who weren’t actively searching. The minimal layout reduces cognitive load, while the large percentage communicates the offer as the primary reason to act. Customize by swapping the brand name at the top, replacing the product shots with your hero SKUs, and adapting the accent copy (e.g., “Early Access,” “Gifts,” or “Limited Stock”) to match your Black Friday calendar.

When to Use This Template

1Ideal for Early Black Friday announcements where the oversized percentage needs to stop the scroll in Stories.
2Perfect for a sitewide beauty sale when you want to show a mini assortment (makeup + tools) to signal variety and value fast.
3Great for “up to X% off” tiered promotions, letting you swap the big number and keep the rest of the layout intact.
4Strong for new-to-brand audiences: the clean background and single-minded offer reduce friction and drive first clicks.

Marketing Strategy

This creative works because it leads with the strongest, lowest-effort value cue: a huge “up to 50% OFF.” For an unaware, top-of-funnel audience, the discount is the hook that earns attention before any product evaluation happens. The seasonal context (“Early Black Friday”) adds timeliness and legitimizes the aggressive offer, while “Sitewide” reduces decision fatigue—shoppers don’t need to guess which items qualify. The restrained blush background and high-contrast navy type follow mobile best practices: clear hierarchy, minimal clutter, and instant comprehension. Finally, the product lineup at the bottom provides visual proof of category breadth (tools + color cosmetics), making the deal feel more valuable and encouraging a tap-through to browse.

AwarenessUnawareMakeup ProductsBeauty ToolsProduct BundleDiscountSeasonal EventValue Saving

Best For

Designed for beauty shoppers who respond to seasonal deals and want quick, clear savings without reading long copy. Best for mobile-first audiences (primarily women 18–40) who purchase makeup online and are open to trying new brands when the discount is compelling.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top brand wordmark with your logo in the same centered position to preserve the clean header spacing.
✓Keep the “50% OFF” as the largest element; if your max discount is lower, increase letter spacing and weight to maintain impact.
✓Swap the bottom product lineup with 4–6 items that represent different categories (e.g., lip + face + tool) to reinforce “sitewide” variety.
✓Change the script word (“Sitewide”) to “Gifts,” “Early Access,” or “Members Only” to match your promotion without redesigning the hierarchy.
✓If your brand uses a darker palette, invert the background to a light neutral and keep the percentage in a deep tone for legibility in Stories.

Use this template

Free — No credit card required