What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Men's Shampoo Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a men’s shampoo or styling-wash product that promises a visible hair transformation. The design uses a clean sky-blue solid background and a straightforward side-by-side before/after layout featuring two portrait photos of the same male model. The left image signals “messy/unkempt” hair while the right image shows a smoother, more controlled look—making the benefit instantly readable without heavy copy. Minimal typography keeps attention on the transformation: a simple “Shampoo” label on the left and a bold, high-contrast brand/title lockup (“modern mammals”) on the right. Strategically, this creative fits top-of-funnel awareness for an audience that may not be actively shopping for haircare: it uses curiosity (“what changed?”) and aspiration (effortless, put-together hair) to stop the scroll. Brands can customize by swapping in their own model shots, adding a short benefit line (e.g., “tames frizz in 1 wash”), and placing a clear CTA button at the bottom for higher click intent.

When to Use This Template

1Ideal for a men’s shampoo launch, where the side-by-side portraits communicate results before the user reads any copy.
2Perfect for prospecting ads targeting frizz, bed-head, or “messy hair” pain points—this layout makes the problem/solution obvious.
3Great for brand awareness campaigns that rely on a recognizable, consistent look: blue background + bold wordmark keeps it memorable in Stories.
4Works well for A/B testing different claims above the photos (e.g., “1 wash” vs “7 days”) while keeping imagery constant.

Marketing Strategy

The template wins attention by making the benefit visual: a clear before/after portrait comparison communicates “problem → solution” in under a second. That leverages curiosity (what changed between the two images?) and aspiration (a neater, more confident look) without requiring prior product knowledge—ideal for TOF awareness and an “unaware” audience. The minimal copy and clean blue background reduce cognitive load, keeping focus on the hair difference and improving thumb-stopping power in Stories. The bold wordmark anchors brand recall, while the simple category label (“Shampoo”) clarifies what’s being sold. Overall, it follows best practices for mobile: one message, high contrast, and a transformation narrative that can be quickly understood and easily believed when paired with authentic photos.

AwarenessUnawareHaircareBefore AfterMens GroomingTransformationAspirationCuriosity

Best For

Men aged roughly 18–40 who want a cleaner, more controlled hairstyle without adding a complex routine. They’re likely to buy based on visible results and simple, no-nonsense messaging in Story placements.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two portraits with your own customer/model shot in the same framing so the hair change reads instantly on mobile.
✓Turn the small “Shampoo” label into a benefit headline (e.g., “Tames frizz in 1 wash”) while keeping it short to preserve the minimalist feel.
✓Keep the blue background or swap it for a single solid brand color; the simplicity is what makes the before/after pop.
✓Add a compact CTA bar at the bottom (e.g., “Discover the routine”) without covering the faces—use the empty blue space for it.
✓If your brand name is shorter, increase letter spacing or scale the wordmark up to balance the right side visually.

Use this template

Free — No credit card required