What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square lash lift & tint ad with two rounded-corner eye close-ups, ivory background, serif headline, and contact details.

Lash Lift & Tint Before & After Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty-service ad template is designed to promote a lash lift & tint treatment with an immediate, visual proof approach. The layout uses two rounded-corner close-up eye photos arranged in a “before/after” style collage, making the transformation the hero and letting results speak first—ideal for top-of-funnel audiences who aren’t actively searching yet. A clean ivory background and elegant high-contrast serif typography create a premium salon feel, while the gold logo area at the top supports brand recall without distracting from the imagery. On the right, a compact explanatory paragraph educates viewers on benefits (longer-looking lashes, darker fuller effect, low maintenance, 5–8 week wear), building curiosity and reducing uncertainty. Contact details and a walk-in note at the bottom make the next step frictionless. Customize by swapping in your own client photos, adjusting the duration/aftercare line to match your process, and updating the address/booking CTA for your location or online scheduling link.

When to Use This Template

1Ideal for promoting a lash lift & tint menu update, with the dual close-ups making the result instantly understandable in a scroll.
2Great for local salon acquisition ads: the footer contact block supports immediate calls and walk-in traffic.
3Perfect for educating first-timers—use the right-side paragraph to explain longevity (e.g., 5–8 weeks) and “low maintenance” benefits.
4Works well for showcasing different eye shapes/skin tones by swapping the two photos to match your typical clientele and build trust.

Marketing Strategy

This template works because it leads with transformation—close-up “before/after” eye imagery triggers curiosity and aspiration without requiring prior awareness of the treatment. For a top-of-funnel, unaware audience, the visual instantly communicates the promise (lifted, darker-looking lashes) faster than any claim. The short educational paragraph reduces perceived risk by explaining what the service does, the low-maintenance benefit, and a clear wear window (5–8 weeks), which helps viewers self-qualify. Premium typography and a clean neutral palette signal professionalism and safety—key cues in beauty services. Finally, the prominent local contact block supports immediate action, converting interest into a booking or walk-in while intent is high.

AwarenessUnawareBeauty ServiceEye MakeupBefore AfterTransformationAspirationCuriosity

Best For

Designed for women who want a polished, low-maintenance eye look and are curious about alternatives to daily mascara. Best for local salon prospects who respond to visible results and want clear duration, upkeep, and booking details before committing.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the two eye photos with the same client shot from identical angles/lighting—this layout is built to make the lift difference unmistakable.
✓Keep the rounded-corner frames, but adjust their overlap so the “after” image sits slightly forward to visually imply improvement.
✓Edit the benefit paragraph to your exact timing (processing time, aftercare, refill cadence) while keeping it to 3–4 short lines for readability.
✓Swap the gold logo color to your brand accent; metallic-like hues work well here because the background is warm ivory.
✓Turn the bottom contact block into a booking prompt by adding a short line like “Book online” plus a QR code in the empty space near the footer.

Use this template

Free — No credit card required