What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with dark curly hair background, serif headline, and split comparison card showing curl cream vs styling gel benefits.

Curl Cream vs Styling Gel Comparison Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for curl-care and hair styling products and uses a clear side‑by‑side comparison to help shoppers choose the right formula. The background is a rich, close-up texture of dark curls, while a centered cream card with rounded corners creates high contrast for readability. At the top, an elegant serif headline (“Custom Curl Cream vs. Custom Styling Gel”) sets a premium, salon-grade feel. Below, two product shots sit in a split layout, followed by three stacked benefit rows per side—perfect for scanning on mobile. Strategically, the creative targets solution‑aware users in mid‑funnel consideration: it answers “Which one is for me?” with concrete outcomes (definition, hydration, hold, shine, frizz control, heat protection). The comparison format triggers curiosity and convenience while reinforcing aspiration through a luxe look. Brands can customize by swapping product renders, rewriting benefit bullets to match claims, and adjusting the top headline to compare variants (light vs strong hold, fine vs thick hair) without changing the proven structure.

When to Use This Template

1Ideal for a curl-care line that offers multiple stylers, using the split comparison to reduce choice overload and increase add-to-cart intent.
2Perfect for retargeting website visitors who viewed both products—swap the bullets to mirror your PDP claims (hold level, frizz control, heat protection).
3Great for ‘Which one should I use?’ FAQ campaigns, with the stacked benefit rows acting like a quick decision checklist.
4Works well for seasonal frizz/humidity pushes: emphasize anti-frizz and all-day hold benefits on the relevant side while keeping the premium hair-texture backdrop.

Marketing Strategy

This template wins by pairing curiosity (“curl cream vs. styling gel?”) with convenience: the split-screen layout turns a complicated choice into a fast, mobile checklist. That’s ideal for mid‑funnel, solution‑aware audiences who already want a styler but need help selecting the right finish (hydration/definition vs. sleek hold). The premium hair-texture background creates aspiration and product relevancy, while the structured benefit rows provide claim clarity—an ad best practice for consideration creatives. By placing product shots directly above their respective benefits, the template reduces cognitive load and increases confidence, which can lift click‑through and product page engagement. It’s also easily adapted to variant comparisons (hold levels, hair types, climate conditions), keeping the same high-performing decision framework.

ConsiderationSolution AwareHair Styling ProductCurl CareProduct ComparisonCuriosityAspirationConvenience

Best For

Designed for people with wavy to curly hair who are deciding between hydration/definition and stronger hold for polished styles. It fits mobile-first shoppers who compare benefits quickly and want clear guidance before buying. Especially relevant to users dealing with frizz, dryness, or curls that don’t last through the day.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the two-column structure and rewrite the top labels into your exact use cases (e.g., “For fine curls” vs “For thick curls”) to make the comparison feel personalized.
✓Replace each benefit row with parallel phrasing on both sides (same length, same verb style) so the scanability of the grid remains strong.
✓Swap the curl-texture background for your hero hair type (waves, coils, straight) but maintain a dark, low-detail texture to preserve contrast behind the white card.
✓Use one accent word in the headline (e.g., “Hydration” vs “Hold”) to match the strongest differentiator and reduce headline length for faster Story reading.
✓If you have clinical or instrument data (humidity test, hold hours), replace one row with a quantified claim to strengthen consideration without changing the layout.

Use this template

Free — No credit card required