What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with bold black headline, matte-black eyelash serum tube and wand, percentage result blocks, and paraben-free icon on beige background.

Eyelash Serum Results Claim Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an eyelash serum with a clean, performance-led layout that feels premium and science-adjacent. A warm off‑white background keeps the composition airy, while oversized bold black typography (“Upgrade your lash game”) grabs attention in the first second of a scroll. The hero product is shown as a close-up duo: a matte-black serum tube with vertical branding and the applicator wand angled diagonally, creating depth and directing the eye toward the benefit claims. On the left, three stacked percentage blocks (55%, 75%, 100%) act as quick “proof bites,” pairing specific outcomes (longer, more voluminous lashes) with a risk-reversal money-back guarantee. A minimal icon badge (“Parabon free”) adds a safety cue without clutter. Strategically, this creative fits TOF awareness for an “unaware” audience by turning curiosity into intent through quantified results and low-friction reassurance. It’s easy to customize: swap percentages for your clinical stats, adjust the badge to match your formula claims, and replace the brand name while keeping the high-contrast hierarchy intact.

When to Use This Template

1Ideal for introducing a new lash serum to cold audiences, using the bold headline plus close-up packshot to create instant category recognition.
2Perfect for performance ads that need fast comprehension: the stacked percentage claims work as scannable benefit bullets on mobile screens.
3Great for “clean beauty” positioning—swap the paraben-free icon for vegan/cruelty-free/ophthalmologist-tested to match your formula story.
4Useful for retargeting viewers who showed interest but hesitated: the 100% money-back guarantee line reduces perceived risk and nudges a click.

Marketing Strategy

This template works because it blends aspiration with “proof-like” specificity. The opening line is lifestyle-driven (“Upgrade your lash game”), but it quickly anchors attention with three large percentage figures that read like clinical outcomes—an effective curiosity trigger for cold audiences at TOF awareness. For an unaware viewer, numbers reduce cognitive load: they can grasp the promise without already knowing the brand. The paraben-free badge adds a subtle safety heuristic, reinforcing trust in a category where eye-area sensitivity is a common concern. Finally, the 100% money-back guarantee provides strong risk reversal, which is crucial when asking someone to try a new serum they haven’t heard of. Visually, the high-contrast black-on-ivory palette and close-up product angle signal premium quality and keep the message scannable on mobile, following best practices for Story placements.

AwarenessUnawareLash SerumProduct Close UpBeauty RoutineAspirationCuriosity

Best For

Designed for beauty shoppers who want noticeable lash improvements without salon extensions—primarily women who follow makeup/skincare routines and respond to clear, data-like claims. It appeals to cautious buyers who look for safety cues (e.g., paraben-free) and want reassurance through a money-back guarantee before trying a new serum.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three percentages with your verified test results and keep them in descending stack—this vertical rhythm is what makes the claims instantly scannable.
✓Swap the “Paraben free” icon for your strongest compliance/safety claim (ophthalmologist-tested, vegan, cruelty-free) and keep it in the top-right to balance the heavy text block.
✓Match the wand tip color to your serum texture (clear, amber, tinted) to make the product shot feel real and reduce “mockup” vibes.
✓Shorten the guarantee line to a punchier 5–7 words if your brand is more premium; keep “100%” large to preserve the risk-reversal impact.
✓If your logo is horizontal, place it on the tube label area and rotate it vertically to mirror the existing typography and maintain the premium bottle aesthetic.

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Free — No credit card required