What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Beige Story ad with red headline, two hair selfies on left, and large infrared thermal brush close-up on right

Infrared Thermal Brush Testimonial Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes an infrared thermal brush designed to smooth frizz and add volume at home. The layout is built for fast scanning: a bold, uppercase headline in warm red announces the product, followed by a short quoted testimonial (“No frizz…”) that works as instant social proof for solution-aware shoppers. On the left, two lifestyle photo tiles show real-use and selfie-style results, while the right side features a large product close-up with a visible glowing barrel detail—clearly communicating the “infrared” benefit without needing extra copy. A soft beige background keeps the design clean and beauty-forward, letting hair tones and the red headline pop. This structure fits mid-funnel consideration: it answers “Does it work for hair like mine?” through relatable imagery and a named review, then reinforces credibility with an unmissable hero shot. Customize by swapping the quote, adding your brand color for the headline, and replacing the two photos with your own before/after or UGC-style demos while keeping the asymmetric grid for clarity.

When to Use This Template

1Ideal for launching a new heat-styling tool, with the oversized red headline making the product name unmissable in Stories.
2Perfect for UGC-driven consideration ads: the two left tiles can be swapped for creator selfies and real hair results to reduce skepticism.
3Great for frizz-focused messaging, pairing the testimonial quote with a close-up of the glowing barrel to suggest tech-backed performance.
4Useful for retargeting viewers who clicked earlier ads—keep the same layout and rotate new quotes/names to refresh social proof.

Marketing Strategy

This creative works because it blends transformation and convenience—two core triggers for heat-styling buyers—inside a mid-funnel, solution-aware frame. The bold “NEW” headline captures attention, while the short quoted line functions as low-friction social proof: it claims a specific outcome (no frizz, silky smooth, volumized) without overexplaining. The two lifestyle tiles reduce perceived risk by showing how the tool looks in real hands and what hair can look like afterward, matching the viewer’s mental checklist when comparing devices. The oversized product close-up with a visible glow makes the “infrared” feature tangible and tech-forward, supporting the benefit claim visually. Overall, it follows best practices for Stories: large typography, clear hierarchy, and a single hero product that anchors recall and improves click intent.

ConsiderationSolution AwareHair Styling ToolBefore After ResultAt Home UseAspirationTransformationConvenience

Best For

Designed for women and beauty shoppers who style their hair at home and want quicker, smoother results with less frizz. It fits solution-aware audiences comparing tools and looking for proof via real photos and short, believable quotes before purchasing.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the testimonial line with a one-sentence, outcome-first quote (e.g., “Smooth in 10 minutes”)—the centered quote block is the credibility anchor.
✓Use two left tiles strategically: top for in-use (tool in hand), bottom for result selfie; keep similar framing to preserve the template’s comparison feel.
✓Match the headline color to your brand accent, but keep high contrast against the beige background so the “NEW” launch cue stays punchy.
✓Crop your product shot to show the barrel/heat element clearly—this template relies on the visible glow area to sell the infrared feature.
✓Add a small CTA sticker-style button near the lower third (without covering the hand) to increase taps while keeping the clean hierarchy.

Use this template

Free — No credit card required