What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Beige 9:16 comparison ad with pump bottle vs refill pouch, $43 vs $8 per refill, red X and green check, plastic-negative badge

Refill Hand Soap Value Comparison Ad Template - Story

9:16Beauty & CosmeticsAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting eco-friendly refill hand soap by contrasting a “fancy bottle” with a refill pouch option. The design uses a clean beige background and a clear two-column comparison: the left card shows a dark pump bottle framed by a red accent circle, a high refill price, and a red X; the right card spotlights a light refill pouch with a green accent circle, a lower price, a “plastic-negative” badge, and a green check. Bold serif pricing and simple sans typography make the savings message instantly scannable on mobile. Strategically, it leverages comparison and value-savings triggers while reinforcing sustainability benefits—ideal for top-of-funnel, solution-aware audiences who already believe refills are better but need a compelling reason to switch brands. The visual “bad vs good” framing reduces decision friction and makes the ethical choice feel obvious. Customize by swapping product shots, updating prices, replacing the sustainability badge with your certification, and rewriting the “Them/Us” labels to match competitors or traditional packaging alternatives.

When to Use This Template

1Ideal for a “refill vs traditional bottle” campaign where you want the price-per-refill difference to land instantly in a single frame.
2Perfect for eco-beauty brands introducing refill pouches, using the green check and sustainability badge to make the better option unmistakable.
3Great for competitor conquesting ads by replacing “Them” with a category label (e.g., “single-use soap”) while keeping your product on the right.
4Works well for retargeting viewers who visited your refill page—swap the bottom line with shipping info or bundle pricing to push conversion.

Marketing Strategy

This template works because it stacks two high-impact triggers—comparison and value savings—into a simple “wrong vs right” choice. By placing the expensive, plastic-heavy option on the left with a red X, the viewer instantly anchors on a high reference price. The right side then feels like an obvious win: lower cost per refill plus an environmental credential (“plastic-negative”) that reduces skepticism. It’s optimized for top-of-funnel, solution-aware audiences: people already open to refills but still deciding which brand is worth switching to. The minimalist background, oversized prices, and clear iconography minimize cognitive load on Story placements, while the product shots provide legitimacy. Overall, it follows best practices of one-message-per-frame, strong visual hierarchy, and proof points that make both the economic and ethical benefits easy to justify.

AwarenessSolution AwareHand WashingRefill PouchEco FriendlyValue & SavingsSustainabilityComparison

Best For

Designed for eco-conscious shoppers who buy personal care online and compare cost-per-use, especially people trying to cut plastic without paying a premium. It fits brands targeting urban, sustainability-minded consumers who respond to clear numbers and certifications rather than fluffy claims.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Them” with a specific alternative (e.g., “Single-use bottle” or a competitor category) to make the comparison feel more credible without naming brands.
✓Keep the red/green circles but swap their hues to your brand palette—contrast is essential to preserve the instant “bad vs good” reading.
✓Update the price line to “per month” or “per 30 washes” if your audience thinks in usage, not refills; keep the number in the same large serif style.
✓Swap the “Plastic-negative” badge with your real certification icon (FSC, PCR %, carbon neutral) and place it in the same lower-right area for continuity.
✓Use a brighter product photo cutout on the right side to further draw the eye toward the preferred option (the check mark side).

Use this template

Free — No credit card required