What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

White 9:16 ad with serif headline, 5-star review bar, product pencil on left and close-up model applying on right

Face Pencil Quick Routine Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template promotes a face pencil/complexion stick designed for a one-minute “no-makeup makeup” routine. The layout is clean and editorial: a white background with elegant serif headline typography at the top, a short subhead that frames the use case (busy mornings), and a bold social-proof bar featuring pink star icons and a “20,000 5 STAR REVIEWS” claim. The lower half is split between a crisp product shot on the left (with a simple arrow label) and a close-up model photo on the right demonstrating application, creating instant clarity on how the product is used. Strategically, it works best for mid-funnel consideration and solution-aware audiences: viewers already want faster makeup and need reassurance. Convenience and curiosity are baked into the “cheat code” hook, while the review count reduces perceived risk. Brands can customize by swapping the headline to match a niche (commuter, students), replacing the review metric with verified stats, and updating the accent star color to their palette while keeping the minimalist, trust-building structure.

When to Use This Template

1Ideal for promoting a “one-minute routine” complexion product, since the split product/demo view shows the application context instantly.
2Perfect for ads built around social proof: the prominent star-and-review bar makes credibility the hero without cluttering the design.
3Great for targeting busy-parent or on-the-go segments with a relatable hook (“cheat code”) and a clean, premium look.
4Strong for retargeting warm audiences who visited product pages—swap the subhead with shade range or finish benefits to push consideration.

Marketing Strategy

This template converts solution-aware users in the consideration stage by pairing a relatable, curiosity-led hook (“cheat code”) with immediate proof and clarity. The headline speaks to a high-friction moment—busy mornings—so the promise of a one-minute routine feels personally relevant. Social proof is made visually dominant via the star bar and large review count, reducing risk and answering the unspoken question: “Does this actually work?” The split layout follows best practices for beauty ads: a clean product shot for recognition plus a real close-up application photo to demonstrate texture and use without extra copy. The minimalist white space and editorial typography signal a premium, trustworthy brand, helping the audience justify purchase quickly while keeping attention on the product benefit.

ConsiderationSolution AwareMakeup ApplicationFace ProductQuick RoutineSocial ProofConvenienceCuriosity

Best For

Designed for busy women—especially moms and professionals—who want a natural, polished look without a full makeup routine. They value time-saving hacks, trust peer reviews, and are likely to convert when the product’s use is clearly demonstrated in a real close-up.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “Chronically late moms” with a tight audience hook (e.g., “Gym-bag makeup” or “Commute-ready”) while keeping the same two-line serif structure.
✓Swap the “20,000 5 STAR REVIEWS” bar with your verified metric (UGC count, dermatologist-tested, bestseller rank) and keep the pink star accent for instant scanability.
✓Keep the left product shot on pure white for a premium feel; only change the cap/shade color to match your SKU and avoid busy backgrounds.
✓Update the arrow label (“THE FACE PENCIL”) to your product name in a condensed, all-caps font to preserve the minimalist editorial vibe.
✓Use the right-side photo for a true close-up application moment (under-eye, blemish, contour) to make the promise believable in one glance.

Use this template

Free — No credit card required