What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square before-after skin close-up with “Before” and “2 Weeks” labels, white headline text, and small IPL device render bottom right

IPL Hair Removal Before & After Ad Template - Square

1:1Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This square ad template is built to sell an at-home IPL hair removal device through an instantly legible before-and-after comparison. The creative uses a split-screen close-up of skin: the left side shows visible bumps and irritation labeled “Before,” while the right side appears smoother and is labeled “2 Weeks,” creating a clear transformation claim without extra explanation. A bold, high-contrast white headline (“Using Air10 be like:”) sits at the top with a smaller subline (“At-Home IPL Hair Removal”), using clean sans-serif typography that reads well on mobile feeds. A small device render in the bottom-right anchors the offer and answers the “what product is this?” question fast. Psychologically, it leverages transformation and curiosity—viewers pause to compare texture and results—making it ideal for mid-funnel consideration when audiences already understand hair removal options and want proof. Brands can customize by swapping the time frame, adding a dermatologist-style badge or guarantee, adjusting the bikini/skin crop to match their compliance rules, and recoloring the header area to align with brand identity while keeping the stark before/after contrast.

When to Use This Template

1Ideal for retargeting shoppers who already visited an IPL device product page—this direct before/after visual answers “does it work?” in one glance.
2Perfect for a “results timeline” campaign: swap “2 Weeks” with “1 Week / 4 Weeks” to build progressive proof across multiple ads.
3Great for addressing irritation and strawberry-skin concerns, since the left panel visibly shows bumps that the right panel appears to calm.
4Useful for competitor conquesting: keep the minimal copy and let the side-by-side skin comparison do the heavy lifting against waxing/shaving alternatives.

Marketing Strategy

This template works because it turns a high-friction purchase (an at-home IPL device) into a simple visual decision. The split before/after close-up provides immediate, concrete evidence—triggering curiosity and the desire for transformation—while the “2 Weeks” label adds a believable time anchor that reduces uncertainty. Because the audience is solution-aware, the ad doesn’t need to explain what IPL is; it focuses on outcome and skin comfort (bumps/irritation) which are common pain points. The minimal copy, large typography, and product render support best practices for mid-funnel consideration: fast comprehension, proof-first messaging, and clear product identification without clutter.

ConsiderationSolution AwareHair Removal DeviceBefore After ComparisonBody GroomingTransformationCuriosityAspiration

Best For

Designed for women and men who remove body hair regularly and are frustrated by bumps, irritation, or fast regrowth from shaving and waxing. Best for mobile-first shoppers who want visible proof and a realistic timeline before investing in an at-home IPL device.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace “2 Weeks” with your clinically supported milestone (e.g., “3 Weeks” or “4 Sessions”) to stay accurate while keeping the same comparison structure.
✓Swap the bottom-right device render with your exact model and add a subtle shadow so it separates cleanly from the skin background.
✓Keep the headline in bold white, but recolor the top band or swimsuit area to your brand’s primary color to retain contrast and improve recall.
✓If you have strong proof points, add a small badge near the headline (e.g., “Clinically Tested” or “Pain-Reducing Cooling”) without crowding the before/after labels.
✓Adjust the crop to another body area (legs/underarms) while preserving the left-right texture contrast—this is the core stopping-power of the template.

Use this template

Free — No credit card required