What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical minimalist ad with “Back In Stock” headline, sold-out badge, and close-up deodorant stick on light gray gradient frame

Deodorant Stick Back in Stock Ad Template - Story

9:16Beauty & CosmeticsDecisionProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a deodorant stick restock announcement, using a clean, minimalist layout that keeps attention on the product. A large, centered headline (“Back In Stock →”) and a short supporting line sit on a bright white background, creating immediate clarity for product-aware shoppers. The lower half features a close-up product shot inside a soft rounded-rectangle frame, with a subtle light-gray gradient that adds depth without clutter. A black circular badge reading “SOLD OUT 9x” introduces social proof and scarcity in one glance, reinforcing the BOF decision intent: the viewer already knows the item and just needs a reason to act now. The typography is modern and high-contrast (black on white), making the message readable in fast-scrolling environments. This design works especially well for premium, clean-beauty and gender-neutral personal care brands because it signals trust, simplicity, and quality. Customization is straightforward: swap the product image, adjust the restock claim, and update the badge metric (e.g., waitlist size or restock quantity) to fit your brand’s proof points.

When to Use This Template

1Restock announcement for a best-selling deodorant, where the bold headline and arrow drive immediate attention in Stories.
2Perfect for brands with recurring sell-outs: the “SOLD OUT 9x” badge acts as instant social proof and creates urgency without discounting.
3Ideal for DTC personal care launches into new scents, using the same layout to highlight fragrance notes and a clean product close-up.
4Great for retargeting viewers who visited the product page or joined a waitlist, reinforcing that availability is limited again.

Marketing Strategy

This template wins by combining two high-performing BOF triggers—scarcity and social proof—without needing heavy copy. “Back in Stock” signals availability, while the “SOLD OUT 9x” badge provides a credibility shortcut: if it repeatedly sells out, it’s worth buying now. The clean, premium composition (black type on white space, simple arrow cue, and an oversized product close-up) matches a product-aware audience that doesn’t need education, only reassurance and urgency. By keeping the message above the fold and the packshot dominant, it reduces cognitive load in Stories and supports fast decision-making. The result is a direct-response creative that feels upscale, not pushy, making it ideal for clean-beauty personal hygiene products where trust and simplicity drive conversion.

DecisionProduct AwarePersonal HygieneDeodorant StickProduct CloseupScarcityMinimalist AestheticClean Design

Best For

Designed for shoppers who already recognize the deodorant and are waiting for availability—typically clean-beauty buyers who prefer simple ingredients and premium packaging. It fits mobile-first audiences who respond to clear, proof-based prompts rather than long explanations, and who purchase quickly when scarcity is credible.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest4/5

How to Customize

✓Replace “SOLD OUT 9x” with your strongest proof point (e.g., “10k waitlist” or “#1 scent”)—keep it in the same black circular badge for instant contrast.
✓Keep the headline to 3–4 words and retain the arrow; it acts as a directional cue toward the product shot and improves scanability.
✓Swap the product close-up but preserve the rounded-rectangle frame and soft gray gradient to maintain the premium, editorial feel.
✓If you offer multiple scents, change the subline to highlight the exact variant (e.g., “Santal & Vetiver”) and match the packshot label for consistency.
✓Add a small price or bundle note in the subheadline line only if needed; avoid placing extra text over the product to keep the minimalist hierarchy.

Use this template

Free — No credit card required