What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical summer sale ad with beach lifestyle photo, large 75% circular badge, blue 3D headline, and grooming products.

Grooming Product Summer Sale Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a summer, sitewide grooming promotion—ideal for men’s care kits, deodorants, body sprays, or travel-size bundles. The design uses a clean, airy light-gray top header with a bold 3D “SUMMER SALE’S” headline and a handwritten “live now” script, creating instant scroll-stopping hierarchy. A rounded-corner lifestyle photo fills the center: a beach-dune scene with a seated man holding grooming products, reinforcing seasonal context and use-in-real-life credibility. On the left, a large circular badge highlights “Save up to 75%” for a clear discount trigger, while the main message “WE ARE COOLING DOWN OUR PRICES!” adds playful, temperature-themed copy that fits the summer setting. The minimal brand line at the bottom keeps the focus on the offer while leaving room for logo swaps. As a top-of-funnel awareness creative, it works because the lifestyle scene attracts unaware viewers first, then the oversized percentage converts attention into deal curiosity. Swap the product props, discount value, and headline to match any brand’s summer campaign.

When to Use This Template

1Ideal for a summer clearance or seasonal drop where a big “up to 75%” badge needs to be understood in under a second on Stories.
2Great for promoting a men’s grooming bundle (travel kit, deodorant + fragrance, or skincare minis) using the beach scene to suggest holiday packing.
3Works well for “sitewide” campaigns because the headline and badge don’t depend on a single hero product—swap in your best sellers around the model.
4Effective for re-engaging cold audiences with a playful, seasonal line (“cooling down prices”) that feels less salesy than pure discount copy.

Marketing Strategy

This creative combines three high-performing TOF levers: seasonal relevance, an unmistakable discount, and a relatable lifestyle scene. The beach setting instantly frames the problem (“summer grooming/holiday kit”) for an unaware audience without requiring product knowledge. The oversized “Save up to 75%” badge delivers an immediate value proposition and boosts click intent through deal curiosity. The headline pun (“cooling down our prices”) keeps the promotion memorable and brand-friendly while still signaling urgency (“live now”). Best-practice hierarchy is clear: primary sale headline, secondary urgency script, then discount badge and supporting line over the image. For awareness-stage traffic, this balance minimizes cognitive load and turns passive scrollers into offer explorers—ideal for broad targeting and lookalike audiences.

AwarenessUnawareGrooming ProductsBeach LifestyleProduct BundleDiscount DealSeasonal ThemeCuriosity

Best For

Designed for DTC grooming and men’s personal care brands targeting deal-seekers during summer shopping moments. It speaks to shoppers who aren’t actively looking for grooming products but will engage when the lifestyle scene feels relatable and the discount is unmistakable.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the beach photo with your own seasonal lifestyle shot, but keep the rounded-rectangle frame to preserve the premium, editorial feel.
✓Keep the discount badge large and left-aligned; it counterbalances the right-side headline and improves one-glance comprehension on Stories.
✓Swap “cooling down our prices” with a brand-specific summer hook (e.g., “Heat-proof grooming essentials”) while maintaining the all-caps block style for legibility.
✓Use your product bundle arrangement along the bottom of the photo; the current scattered props suggest variety—perfect for multi-item kits.
✓Update the bottom brand line into a compact logo lockup; avoid tall logos so the negative space stays clean in the 9:16 layout.

Use this template

Free — No credit card required