What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with split before and day-90 scalp photos, 5-star testimonial text, allergy badge, and three pink serum bottles with scalp massager.

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a topical hair-growth serum targeting thinning at the part line and temples. The top half uses a clean before/after split with rounded corners, labeled “Before” and “Day 90,” making the transformation instantly scannable and highly credible. Below, a five-star row and a large testimonial quote in mixed-weight typography (“growing faster than ever” emphasized) deliver social proof in a consideration-stage moment, when shoppers are comparing solutions and looking for real results. A subtle “allergy certified” badge adds risk-reversal and reassurance without crowding the layout. The bottom section anchors the message with a neat product lineup (three pink serum bottles) plus a scalp-massager tool, reinforcing a routine-based system rather than a single claim. The bright, airy white background and soft blush tones keep the design clinical-yet-beauty, ideal for audiences sensitive to aggressive hair-loss marketing. Customize by swapping the before/after photos, adjusting the day marker (30/60/90), and replacing the quote and name/age line with verified customer feedback and your brand’s certification badges.

When to Use This Template

1Perfect for hair-thinning campaigns where you can show part-line density improvement; the “Before / Day 90” split does the heavy lifting in one glance.
2Ideal for remarketing audiences who already know your serum—pair the 5-star rating and testimonial quote to overcome skepticism and push to product page.
3Great for promoting a “routine” bundle (serum + scalp massager), since the bottom product grouping visually supports an upsell without extra copy.
4Useful for sensitive-skin positioning: replace the allergy badge with dermatologist-tested, fragrance-free, or clinically tested seals to reduce perceived risk.

Marketing Strategy

This template works because it stacks high-trust cues in a single vertical frame: a clear before/after comparison (transformation trigger), a time marker (“Day 90”) that sets realistic expectations, and a 5‑star testimonial that supplies social proof for a skeptical category. That combination is ideal for MOF consideration, where users are product-aware and asking “Will this work for someone like me?” The clean white space and soft blush product styling keep the message premium and safe, avoiding the spammy feel common in hair-loss ads. The small certification badge acts as risk reduction, addressing fear of irritation from topical treatments. Best-practice execution: strong visual hierarchy (results first, proof second, product last), minimal distractions, and easy brand substitution while preserving credibility signals.

ConsiderationProduct AwareHaircareBefore AfterTopical SerumTransformationSocial ProofCuriosity

Best For

Adults experiencing early to moderate hair thinning who actively research topical solutions and want visible, time-bound proof. Especially suited to beauty shoppers who trust reviews, ratings, and certifications before buying and are open to a routine approach rather than a single-step fix.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the top split exactly 50/50 and replace the labels with your own timeframe (e.g., Week 6 / Day 120) to match your claims policy.
✓Swap the testimonial line breaks to highlight one bold benefit (e.g., “less shedding”)—this template’s mixed-weight typography is designed for that emphasis.
✓Replace the “allergy certified” seal with your strongest compliance badge (dermatologist tested, clinically proven) but keep it small and left-aligned to avoid clutter.
✓Use a matching pink tint on your bottle mockups; the soft blush palette is what makes the clinical proof feel beauty-friendly.
✓If you don’t sell a scalp massager, replace it with a dropper close-up or applicator tip to preserve the “routine/tool” visual cue.

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Free — No credit card required