What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with black quote header, two split close-up portraits, and a circular lipstick product shot labeled “Chocolate” at bottom.

Everyday Lipstick Testimonial Ad Template - Story

9:16Beauty & CosmeticsAwarenessSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for promoting an everyday lipstick shade with a premium, editorial feel. The top third uses a matte black panel with a large, centered quote headline to instantly deliver a clear “someone tried it and loves it” message. Below, a clean split-screen shows two close-up portraits of the same model—one calm and one smiling—highlighting lip finish and comfort in real, wearable lighting. A circular product cutout anchors the bottom center, featuring an open lipstick and tube plus the shade name (“Chocolate”), making the product unmistakable without clutter. The creative leans on aspiration and beauty enhancement while using curiosity and social proof through the quotation format—ideal for TOF awareness with solution-aware shoppers who already want a go-to lipstick and are comparing options. The minimal palette (black, white, warm browns) signals sophistication and suits both mass and prestige brands. Customize by swapping the quote with a customer review, replacing the shade label, and adjusting the split photos to match your finish (matte, satin, gloss) and skin-tone inclusivity promise.

When to Use This Template

1Ideal for launching a new lipstick shade, where the quote-led headline builds instant credibility before the product is shown.
2Perfect for “everyday makeup” positioning: the two portrait expressions help demonstrate wearable finish and comfort without needing extra claims.
3Great for inclusive shade campaigns—swap the split images for different skin tones while keeping the same centered product circle for consistency.
4Strong for retargeting warm audiences who viewed lipstick pages: replace the quote with a verified review and add a subtle CTA under the circle.

Marketing Strategy

This template works because it combines social proof and aspiration in a single, fast-scrolling frame. The quote headline reads like a genuine recommendation, reducing perceived risk for solution-aware shoppers who already want an everyday lipstick but haven’t chosen a brand. The split portraits provide immediate visual validation—texture, shade depth, and a “smile test” that implies comfort and confidence—without relying on heavy claims. The centered circular packshot creates strong product recognition and anchors attention at the decision point after the user processes the faces. As a TOF awareness asset, it prioritizes clarity and desirability: one promise, one product, minimal distractions. The neutral black-and-white structure also cues premium quality and makes it easy to adapt across shades, collections, and seasonal drops while maintaining consistent brand recall.

AwarenessSolution AwareLipstickMakeup LookProduct CloseupAspirationBeauty EnhancementCuriosity

Best For

Designed for beauty shoppers who want a reliable, flattering lipstick for daily wear and are influenced by real-people results and editorial aesthetics. Best for mobile-first audiences who browse Stories, save looks, and compare shades quickly before purchasing online.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Keep the quote on the black header, but swap it with a real review (5–10 words) and add the reviewer’s first name in smaller text for extra credibility.
✓Replace one of the two portraits with a tighter lip close-up if your finish (gloss/satin) needs texture emphasis while preserving the split-screen structure.
✓Match the shade label above the product circle to your collection naming (e.g., “Cocoa 07”) and use the same font weight for a clean, editorial look.
✓If your brand color is not black, use a very dark version of your primary color for the header—high contrast is key to readability in Stories.
✓Add a small CTA line under the circle (e.g., “Shop the shade”) without enlarging it; the bottom-center anchor is already the focal point.

Use this template

Free — No credit card required