What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square split-screen ad with two razors, question headline, and blue price badges showing $39 vs $17 on gray and white panels

Razor Price Comparison Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template is built for shaving and grooming brands selling razors or blade refills with a clear value proposition. The design uses a clean split-screen layout: a muted light-gray left panel and a bright white right panel, each featuring a large razor product shot centered vertically. Pricing is highlighted with bold circular badges (e.g., $39 vs $17 for 8 blade refills), making the savings instantly scannable. The top headline is set in a classic serif style that reads like a consumer question (“Should an 8-pack of blades really cost $39?”), followed by a decisive answer (“We don’t think so.”), leveraging curiosity and disbelief to stop the scroll. Strategically, this works in TOF awareness for “unaware” audiences by reframing the category norm as overpriced and positioning the alternative as the smarter choice. The minimalist background, limited accent colors (teal and orange), and ample whitespace keep attention on the comparison. Brands can customize by swapping competitor/product images, adjusting the price badges, and changing the question to match their category’s common pain point (cost, irritation, convenience).

When to Use This Template

1Ideal for a challenger razor brand introducing itself with a direct price comparison against a premium competitor, making the value claim instantly clear.
2Great for retargeting users who viewed blade refill pages: swap in your exact pack size and show the competitor price to reinforce the savings.
3Perfect for subscription razor offers—replace the badge text with “per month” to anchor the cost in a familiar, low-friction number.
4Works well for seasonal “grooming refresh” promos where the top question can reference common moments like travel, gym, or summer routines.

Marketing Strategy

The template wins attention by challenging a familiar category norm with a direct question, triggering curiosity and mild price outrage. The side-by-side comparison reduces cognitive load: users don’t need product knowledge to understand the benefit because the price badges do the persuasion. This makes it ideal for TOF awareness and “unaware” audiences—rather than listing features, it reframes the purchase decision around obvious savings. Minimal copy, clean whitespace, and high-contrast badges signal transparency and credibility, while the decisive rebuttal (“We don’t think so.”) gives the viewer a simple conclusion to adopt. It follows best practices for value-driven ads: one claim, one proof point, and a clear visual hierarchy anchored by the product shots and numbers.

AwarenessUnawareRazorShaving GroomingProduct ComparisonSavings ValueCuriosityAspiration

Best For

Designed for value-conscious shavers who buy blade refills regularly and feel big-brand cartridges are overpriced. It appeals to adults comparing everyday grooming costs and willing to try a new razor system if the savings are obvious and credible.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Keep the split background but match each side to your competitor vs your brand palette; the contrast helps viewers read it as a fair comparison.
✓Replace the top question with your market’s biggest sticker-shock moment (e.g., “per month,” “per 4-pack,” or “per refill”) to make the price feel personal.
✓Use identical badge shapes and font sizes for both prices; symmetry is what makes the comparison feel objective and trustworthy.
✓Swap the small sparkle icons with simple checkmarks or “new” bursts if you want to shift from “clean/modern” to “feature-led” without adding clutter.
✓If you offer subscription, add a short subline under your price badge like “delivered to your door” to tie savings to convenience while keeping the layout minimal.

Use this template

Free — No credit card required