What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Makeup Palette First-Order Discount Ad Template - Square

1:1Beauty & CosmeticsDecisionProduct Aware

Use this template

Free — No credit card required

About This Template

This square beauty promo template is designed for a makeup brand pushing a first‑purchase incentive for eyeshadow palettes or color collections. The background is a high-end flat-lay of multiple palettes in warm neutrals and jewel tones, creating instant product desirability without needing a model. On top, a large white “popup window” card anchors the message: an oversized hot‑pink “10% OFF” headline dominates attention, while the thinner black subline “YOUR FIRST ORDER” clarifies the offer for product‑aware shoppers. A bright pink pill-shaped bar at the bottom mimics a clickable UI button with a cursor icon, nudging action and reinforcing the digital-shopping context. The strategy leans on savings + light urgency, ideal for bottom-of-funnel decision moments when visitors need a final push to convert or join a list. Swap the discount value, add a code, and replace the brand line at the top; keep the high-contrast pink-on-white typography to preserve scroll-stopping clarity across feeds.

When to Use This Template

1Ideal for first-order incentives on a cosmetics ecommerce site, using the oversized “10% OFF” to convert hesitant cart visitors.
2Great for email list growth campaigns where the bottom pink bar can be edited into a clear “Subscribe” button with a signup perk.
3Perfect for promoting a new palette drop with an introductory discount, while the flat-lay background showcases shade variety at a glance.
4Strong for retargeting ads to product-aware shoppers, pairing a simple offer with a UI-style popup that feels like an on-site promo.

Marketing Strategy

This template works because it matches a BOF decision moment: the audience is already product-aware and only needs a small nudge to convert. The dominant “10% OFF” leverages the savings trigger with zero cognitive load—one number, one benefit—while “YOUR FIRST ORDER” pre-qualifies the offer to new customers and reduces friction. The UI-style popup frame and cursor icon borrow visual cues from ecommerce checkout experiences, making the promotion feel native and credible rather than “ad-like.” The premium palette flat-lay signals abundance of shades and quality, supporting price justification even while discounting. Best practice: high contrast (pink on white), a single primary message, and a clear CTA area that can be swapped to “Shop now” or “Subscribe,” keeping the path to conversion unmistakable.

DecisionProduct AwareMakeup PaletteEyeshadowBeauty ProductsSavingsUrgencyPromotion

Best For

Designed for makeup lovers who already browse palettes online and respond to clear, immediate savings. Best for new customers or warm retargeting audiences comparing brands, shades, and prices before buying. The clean, high-contrast offer suits mobile scrollers who decide fast when the deal is obvious.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace “10%” with your exact welcome incentive (e.g., 15% or free shipping) but keep the oversized numeral style for instant thumb-stopping impact.
✓Edit the bottom pink bar into your primary action (“SHOP NOW”, “GET CODE”, or “SUBSCRIBE”) and keep the cursor icon to reinforce click intent.
✓Swap the top brand text with your logo/wordmark in white to maintain readability against the dark palette background.
✓Add a short promo code line under “YOUR FIRST ORDER” (small caps) so the offer is redeemable directly from the ad.
✓If your brand color isn’t hot pink, change only the accent (headline + button) while preserving the white popup card for maximum contrast.

Use this template

Free — No credit card required