What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Yellow story ad with two rounded tiles (hair vs skin), IPL device illustration, and large “LIMITED TIME 30% OFF” text

IPL Hair Removal Device Limited-Time Discount Ad Template - Story

9:16Beauty & CosmeticsDecisionProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting an at-home IPL hair removal device with a direct, decision-stage offer. The top section uses two rounded photo tiles: the left shows coarse hair with the line “Tired of shaving?”, while the right shows smooth skin paired with “Painless, permanent hair removal,” creating an instant problem/solution contrast. A simple illustrated handheld device in the corner reinforces what’s being sold without needing a long explanation. The design relies on a warm mustard-yellow solid background, bold black typography, and an oversized “30% OFF” headline centered in the lower half. “LIMITED TIME” adds urgency, while the guarantee line (“See results in 3 weeks or your money back”) reduces purchase anxiety—ideal for product-aware audiences comparing alternatives. Brands can easily swap in their own before/after-style images (legs, underarms, bikini line), adjust the discount, and replace the device illustration with a product shot. Keeping the high-contrast offer block and short benefit-first captions preserves the template’s fast-scrolling readability for Stories.

When to Use This Template

1Ideal for Story-only flash promos where the oversized “30% OFF” offer needs to be understood in under a second.
2Perfect for retargeting shoppers who viewed an IPL device page—urgency plus a money-back guarantee helps close the sale.
3Great for competing against razors/waxing by leading with the pain point (“Tired of shaving?”) and immediately showing the smoother-skin outcome.
4Works well for seasonal pushes (summer prep, holiday deals) by swapping the offer line and updating the guarantee window if needed.

Marketing Strategy

This template converts at the bottom of the funnel by stacking three proven decision triggers: a clear pain-point opener (“Tired of shaving?”), a bold limited-time discount, and a risk-reversal guarantee. The side-by-side tiles create an instant contrast that communicates “before vs after” without needing medical claims or long copy, aligning well with product-aware audiences who already understand IPL benefits. The oversized “30% OFF” anchors attention and gives a simple reason to buy now, while the “results in 3 weeks or your money back” line reduces hesitation around effectiveness—one of the biggest barriers for at-home devices. The warm, high-contrast palette and minimal elements keep readability high in Story placements, following best practices for fast-scrolling mobile inventory.

DecisionProduct AwareHair RemovalAt Home DeviceBeauty GroomingDiscount OfferUrgencyGuarantee

Best For

Designed for women and men who regularly shave or wax and are frustrated by irritation, regrowth, and the time spent on grooming. Best for price-sensitive but quality-seeking buyers who already know what IPL is and just need a strong incentive and reassurance to purchase now.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the left/right tiles with your most convincing close-ups (e.g., underarm stubble vs smooth skin) while keeping the same rounded-corner framing for consistency.
✓Swap the device illustration with a real product-shot PNG in the top-right; keep a slight tilt to preserve the playful, attention-grabbing corner placement.
✓Edit “30% OFF” to your strongest offer (bundle, extra cartridges, free shipping) but maintain the oversized serif style to keep the promo as the visual anchor.
✓Localize the guarantee line with specific, compliant timing (e.g., “Results in 4 weeks”)—it’s positioned as the trust-builder directly under the offer.
✓If your brand uses a different primary color, keep the background warm and high-contrast; avoid pale pastels that reduce the black headline impact.

Use this template

Free — No credit card required