What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Vertical ad with brown background, “the self-tanning collection” headline, just launched badge, and three white tanning products plus mitt.

Self-Tanning Collection New Launch Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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About This Template

This 9:16 Story ad template is built to introduce a self‑tanning collection, featuring a clean product lineup (dropper serum, foam bottle, and application mitt) against a warm cocoa-brown backdrop. The headline pairs bold, modern sans-serif text with an elegant italic script for “collection,” giving the creative a premium beauty editorial feel. A circular “just launched” badge adds instant novelty, while the lower section uses six pill-shaped benefit labels—fast-drying, non-sticky, skincare-infused, antioxidant-rich, streak-free, even fade—to answer key objections at a glance. Strategically, it’s a mid‑funnel consideration asset for product‑aware shoppers: the hero product shot builds trust, and the concise benefit grid reinforces performance and sensorial expectations without overwhelming the viewer. The warm palette cues a sun-kissed outcome and aligns with tanning products, while generous spacing keeps the layout scannable on mobile. Customize by swapping the badge copy (e.g., “new shade”), replacing benefits with your differentiators, and matching the background to your brand’s signature tone while keeping the high-contrast white packaging for clarity.

When to Use This Template

1Ideal for announcing a new self-tanning line, with the “just launched” badge creating immediate relevance for returning shoppers.
2Perfect for highlighting a multi-item bundle (foam + face drops + mitt), since the centered lineup clarifies what’s included in one glance.
3Great for addressing common tanning concerns in consideration stage—streaks, stickiness, drying time—via the six benefit chips.
4Strong for Pinterest Story/Idea-ad style pins where warm, editorial product photography and scannable claims drive saves and click-through.

Marketing Strategy

This template works because it combines the novelty trigger (“just launched”) with concrete, low-friction proof points that matter to self-tan shoppers. In a mid-funnel consideration moment, the audience is product-aware and comparing outcomes: streak-free application, non-sticky feel, fast drying, and how evenly the tan fades. The centered lineup photo instantly communicates the system approach (drops + foam + mitt), increasing perceived completeness and reducing decision fatigue. The warm cocoa palette subtly primes the desired bronzed result, while the minimalist, high-contrast white packaging signals cleanliness and premium quality. The six benefit chips function like scannable micro-claims—best practice for Story placements—helping viewers self-qualify quickly before tapping to learn more or shop.

ConsiderationProduct AwareSelf TanningSkincare ProductApplication MittNew LaunchAspirationTransformation

Best For

Designed for beauty shoppers who already know self-tan and are comparing formulas for finish, comfort, and fade. It speaks especially to women and young adults who want a sun-kissed look without salon appointments and value skincare-forward ingredients. They’re likely to buy online, respond to clean packaging, and prefer quick, low-mess routines.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace “just launched” with a specific hook like “new shade: ultra dark” or “limited restock” to match your campaign objective while keeping the circular badge format.
✓Swap the six benefit chips to mirror your formula claims (e.g., “no orange tones”, “sensitive-skin safe”); keep them short to preserve the clean grid.
✓If you offer a set discount, convert one benefit chip into a subtle price/value chip (e.g., “bundle & save”) without adding a loud price tag.
✓Maintain the warm brown background but tune it toward your brand’s undertone (more caramel, more cocoa) so the products still pop in high-contrast white.
✓Replace the mitt photo with your hero accessory (brush, kabuki, exfoliating glove) to keep the ‘complete routine’ narrative.

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Free — No credit card required