What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Beige Story ad with serif headline, pump haircare bottle, benefit callouts for curls and frizz, and a green rounded CTA button.

Custom Haircare Personalization Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a premium, personalized haircare product—specifically an oil-infused curl/frizz formula presented in pump-bottle packaging. A soft warm beige background sets a clean, editorial tone, while the oversized serif headline (“Personalized with Pequi Oil”) anchors the message and instantly signals ingredient-led performance. The product shot is angled for dynamism and paired with callout lines that point to concrete benefits (“Defines curls” and “Minimizes unwanted frizz”), reducing decision friction at the mid‑funnel consideration stage. A muted green rounded CTA button (“Find your formula”) reinforces the personalization trigger and nudges users toward a quiz or configurator, matching product-aware audiences who want the “right” formula rather than a generic solution. The subtle discount line at the top supports conversion without cheapening the aesthetic. Brands can swap the hero ingredient, adjust benefit callouts for different hair goals (volume, repair, color care), and recolor the CTA to match brand guidelines while keeping the minimalist, premium layout intact.

When to Use This Template

1Ideal for a personalized haircare quiz campaign, where the green “Find your formula” button acts as a clear tap target to start the assessment.
2Perfect for ingredient-spotlight drops (e.g., pequi, argan, keratin), using the large serif headline to make the hero ingredient memorable in one glance.
3Great for curl-definition or anti-frizz positioning, thanks to the benefit callouts that communicate outcomes without long copy.
4Strong for mid-funnel retargeting of site visitors, reinforcing premium packaging and specific benefits while adding a light discount to push action.

Marketing Strategy

This template works because it pairs two powerful consideration-stage triggers: personalization and premium ingredient authority. “Personalized” frames the offer as uniquely fitted to the shopper’s hair needs, lowering the risk of choosing the wrong product, while “Pequi Oil” adds a tangible, ingredient-led reason to believe. The minimalist beige background and editorial serif typography signal quality and justify a higher price point. Benefit callouts translate the ingredient claim into outcomes (curl definition, frizz control), matching product-aware audiences who are comparing options. The top-line discount provides a gentle nudge toward action without undermining the upscale feel, and the centered rounded CTA encourages a quiz-style next step that naturally captures intent and moves users deeper into the funnel.

ConsiderationProduct AwareHaircare ProductPump Bottle PackagingOil Infused FormulaPersonalizationPremium AestheticSelf Improvement

Best For

Designed for beauty shoppers who already know the brand or category and want a tailored solution for curls, frizz control, or hair texture goals. Best for women and men who buy premium haircare online, respond to ingredient-led claims, and are willing to complete a short quiz to get a “made-for-me” formula.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Swap the hero ingredient in the large serif headline (e.g., argan oil, keratin, biotin) and keep it to 2–4 words so the layout stays airy and premium.
✓Replace the two benefit callouts with the exact outcomes your formula delivers (e.g., “Color protection” / “Heat defense”) and keep them short to preserve readability on Stories.
✓Match the CTA pill color to your brand accent, but maintain high contrast against the beige background so the button remains the primary tap target.
✓Update the pump-bottle label area with your product name and variant; the angled bottle works best with bold, minimal label typography.
✓If you run a promo, keep it as a single thin uppercase line near the top to retain the understated luxury feel.

Use this template

Free — No credit card required