What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square beauty ad with multiple eyeshadow sticks, cream semicircle text panel, and headline claiming 12-hour wear.

Eyeshadow Stick 12-Hour Wear Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty ad template spotlights an eyeshadow stick lineup using a premium, product-first composition. The background is filled edge-to-edge with upright shadow sticks in multiple shades and finishes (nude, rose, bronze, olive, gold), creating instant variety and “collect-them-all” appeal. A large cream semicircle card anchors the lower-left, giving high contrast for readable serif typography and a research-style claim: “98% said it stays put after 12 hours,” supported by a small clinical-study footnote. The subtle vertical brand wordmark on the right reinforces brand presence without competing with the products. Strategically, this is top-of-funnel awareness aimed at unaware scrollers: it stops the thumb with color range and then converts attention into interest with a credibility trigger (quantified claim + clinical framing). It works especially well for consumers who value long wear and low-effort eye looks. Customize by swapping the claim percentage, the shade assortment photo, and the product name line to fit your formula (matte, shimmer, waterproof) while keeping the elegant editorial type system for a luxe positioning.

When to Use This Template

1Ideal for launching a new eyeshadow stick range—multiple visible shades communicate variety without extra copy.
2Perfect for promoting wear-time performance (12-hour, smudge-resistant) with a quantified claim that feels research-backed.
3Great for retargeting warm audiences who need reassurance on longevity; the clinical footnote reduces skepticism.
4Works for seasonal shade drops (nudes vs. metallics) by swapping the stick colors while keeping the same luxury layout.

Marketing Strategy

This template works because it pairs two powerful TOF triggers: variety and quantified credibility. The wall of different eyeshadow sticks instantly signals shade range, making the product feel inclusive and collectible while stopping the scroll with a tactile, premium close-up. The headline “98% said…” anchors attention with a specific number, and the clinical-study footnote adds legitimacy—crucial for an unaware audience that hasn’t formed brand trust yet. In awareness-stage creative, a single, easy-to-grasp promise (12-hour wear) outperforms feature overload; the elegant serif typography and generous cream space also telegraph “luxe” positioning, helping justify higher price points. Overall, it follows best practices: one hero claim, strong product visibility, and subtle branding that doesn’t distract from the proof.

AwarenessUnawareEye MakeupMakeup Stick FormatProduct LineupVarietyAesthetic Appeal

Best For

Designed for makeup shoppers who want quick, crease-resistant eye looks and rely on performance claims when choosing color products. Best for women 18–40 and busy professionals or students who need all-day wear and are attracted to clean, editorial beauty aesthetics.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the percentage and time claim with your tested result (e.g., “24H” or “waterproof”) and keep the small footnote line to maintain credibility.
✓Swap the stick arrangement to match your core shade story (nudes, brights, metallics); the crowded lineup is the key variety cue.
✓Use your product name on the bottom line where “EYE STYLUS SHADOW STICK” sits—this placement reads like a product descriptor and boosts recall.
✓If your brand colors are darker, invert the cream semicircle to a light tint of your brand palette so the serif headline remains high-contrast.
✓Turn the right-side vertical wordmark into a logo placeholder or brand name; keep it subtle so the hero claim stays dominant.

Use this template

Free — No credit card required