What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with a white lip pencil on the left, plum headline blocks, and checkmark bullet benefits on a pale blush background.

Lip Liner No Touch-Ups Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square beauty ad template promotes a long-wear cosmetic pencil (lip liner/colour pencil) with a clean, product-led layout. A single white pencil is placed vertically on the left, while the right side carries a bold headline in white type set inside deep plum blocks: “NO MORE MIDDAY TOUCH-UPS.” Below, four checkmark bullets translate key benefits into scannable claims—up to 12 hours wear, water and transfer resistance, a 10-shade range, and vegan positioning. The pale blush-to-white background keeps the composition airy and premium, letting the plum accents anchor attention and match the product shade. Strategically, it’s top-of-funnel awareness: it hooks unaware shoppers with a relatable pain point (makeup fading) and then removes doubt with simple proof cues (duration, resistance, shade variety, values). This format works especially well for busy, on-the-go consumers who want effortless polish. Customize by swapping the pencil photo for your SKU, adjusting the plum banner color to your brand palette, and replacing bullets with your hero claims, certifications, or shade count.

When to Use This Template

1Ideal for introducing a new long-wear lip liner, with the bold ‘no touch-ups’ promise instantly communicating the core benefit.
2Perfect for “hero claim” campaigns where you need to list 3–4 proof points (wear time, resistance, vegan) without making the design feel cluttered.
3Great for shade-range announcements: the bullet about ‘10 shades’ can be swapped for your exact count and best-selling tones.
4Strong for retail retargeting posts that need quick scanning on mobile—product shot plus checkmark bullets makes decision-making faster.

Marketing Strategy

This template works because it leads with a highly relatable tension: makeup that fades and forces midday touch-ups. That pain-point hook creates instant curiosity and aspiration for an “effortless all-day” result. The bold plum headline block stops the scroll, then the checkmark list delivers quick, credible proof—12-hour wear and water/transfer resistance are concrete performance claims, while “10 shades” reduces choice anxiety and “vegan” adds a values-based reason to prefer the product. As a top-of-funnel creative for unaware audiences, it avoids heavy jargon and uses simple benefit language paired with a clear product shot, aligning with best practices for fast mobile comprehension and brand recall.

AwarenessUnawareMakeup ProductCosmetic PencilMinimal Product ShotCuriosityAspirationSimplicity

Best For

Designed for beauty shoppers who want makeup that survives long days—commuters, professionals, students, and anyone who dislikes reapplying lipstick. It appeals to ingredient- and values-aware buyers through the vegan cue, while the clean aesthetic targets consumers who prefer modern, minimalist brands.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5 LinkedIn4/5

How to Customize

✓Match the headline block color to your hero shade (e.g., nude, berry, red) so the promise visually ‘codes’ the variant at a glance.
✓Replace the four bullets with your strongest measurable claims (hours, smudge-proof, dermatologically tested) and keep each line under one mobile-friendly wrap.
✓Swap the left-side pencil photo for a slightly angled product shot if you want more dynamism, but keep it isolated on the clean background to preserve the premium feel.
✓Turn the last bullet into a certification cue (e.g., cruelty-free, clean formula) using the same check icon for consistent authority.
✓Add a small price or bundle line beneath the bullets only if needed; keep spacing generous so the minimal layout remains the main differentiator.

Use this template

Free — No credit card required