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Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

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Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 split before-after close-up of a man’s beard, with “Before/After” labels and khaki text block headline below

Beard Growth Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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About This Template

This 9:16 Story template promotes a men’s grooming solution focused on beard growth, using a clear before/after proof format to reduce skepticism fast. The top half is split into two close-up portrait photos labeled “Before” and “After,” making the transformation instantly scannable on mobile. A thin vertical divider emphasizes the comparison, while the brand line sits subtly between image and copy. The bottom half uses a muted khaki/grey block with high-contrast typography: a large, bold, uppercase headline (“THE RESULTS SPEAK FOR THEMSELVES”) in a pale yellow-green, followed by a concise white subhead prompting action. This structure is ideal for mid-funnel consideration: prospects are already solution-aware, so the creative leans on transformation, social proof, and curiosity rather than heavy education. It’s easy to customize by swapping in your own customer photos, adjusting the headline to match your claim window (e.g., 30–60 days), and replacing the brand name with a logo lockup. The clean, centered copy area also supports adding a CTA button or offer line without clutter.

When to Use This Template

1Perfect for beard-growth products running a results-led campaign, where the split before/after photo does the heavy lifting in one glance.
2Ideal for retargeting visitors who viewed a beard oil/serum page, reinforcing credibility with a clear transformation visual.
3Great for barbershops or grooming brands showcasing client progress, with the brand name placement acting like a subtle signature.
4Works well for testimonial-style creatives even without a written review, since the ‘results speak’ headline frames the image as proof.

Marketing Strategy

This template works because it anchors the claim in visual proof. The before/after split triggers curiosity (“what changed?”) and delivers instant social proof without needing a long testimonial—ideal for skeptical prospects evaluating beard-growth solutions. The authoritative headline (“The results speak for themselves”) reframes the message from persuasion to evidence, which fits a mid-funnel consideration audience that is already solution-aware and comparing options. The mobile-first 9:16 crop keeps the face and beard line in focus, minimizing distractions and increasing perceived authenticity. By pairing the transformation with a short directive subhead, the creative moves viewers from evaluation to action without over-explaining. It also follows best practices: one clear message, strong contrast in the copy block, and a clean hierarchy that can accommodate a brand mark or offer while staying readable at Story size.

ConsiderationSolution AwareBefore AfterMens GroomingFacial HairTransformationSocial ProofCuriosity

Best For

Designed for men who want a fuller, more defined beard and are frustrated by patchy growth. It fits audiences who already believe in beard-growth solutions and are comparing brands based on visible results, timeframe, and trustworthiness.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the ‘Before/After’ photos with matched angles and lighting; consistency makes the transformation more believable in this split layout.
✓Swap the pale yellow-green headline color with your brand accent, but keep high contrast against the muted khaki block for Story readability.
✓Use the brand line area (between photo and copy) for a small logo lockup or @handle—this placement feels like a signature, not an ad.
✓Adjust the subhead to include a specific proof cue (e.g., “in 45 days”) to strengthen consideration-stage comparison.
✓If compliance requires, add a small disclaimer line at the bottom of the khaki block without shrinking the main headline size.

Use this template

Free — No credit card required