What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 blue gradient ad with baseline vs after 8 weeks hairline photos, circles highlight area, 97% claim and dropper bottle

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsAwarenessProblem Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is designed for a hair growth or thickening serum and uses a clean, clinical before/after structure to make results instantly scannable. The top half features a split profile photo labeled “Baseline” versus “After 8 Weeks,” with a circular highlight over the thinning hairline to guide attention to the proof point. A calm light-to-deep blue gradient background and minimal sans-serif typography create a dermatology-inspired, trustworthy look. The lower section supports TOF awareness for problem-aware audiences dealing with hair thinning: a large “97%” claim acts as a bold statistical hook, while the “after just 8 weeks” line answers the main objection (time to results). The product shot (blue dropper bottle) anchors the brand and signals a serum format without crowding the visuals. Customize by swapping the split photos with your own clinical-style images, updating the percentage to match your study or review data, and adjusting the accent blue to your brand color while keeping the high-contrast white stat box for readability on mobile.

When to Use This Template

1Ideal for cold-audience prospecting for hair-thinning solutions, using the baseline vs. 8-week comparison to stop the scroll fast.
2Perfect for promoting a “new” hair density treatment drop with a single hero claim (97%) that remains legible on mobile.
3Great for dermatologist-inspired brands that want a clean, clinical look without a text-heavy design.
4Useful for retargeting viewers who engaged with hair loss content, reinforcing credibility via a quantified result and a clear timeframe.

Marketing Strategy

This creative works because it pairs a high-contrast before/after comparison with a quantified claim, activating transformation and social-proof triggers in a single glance. For problem-aware users worried about thinning, the circled hairline directs attention to the exact concern, reducing skepticism and cognitive load. The “After 8 Weeks” framing sets a concrete expectation window, handling the common objection of slow results and increasing perceived attainability. As a TOF awareness asset, it doesn’t require brand familiarity: the clinical blue palette and minimal typography signal credibility, while the prominent percentage functions as a thumb-stopping hook that invites a click to validate the claim. Best-practice elements—one focal stat, clear timeframe, and visible product format—make it highly legible on mobile Story placements.

AwarenessProblem AwareHair Care SerumBefore AfterDropper BottleTransformationSocial ProofCuriosity

Best For

Designed for women and men noticing thinning at the hairline or temples who want visible improvement without invasive treatments. It fits mobile-first shoppers who respond to clinical-looking proof, clear timeframes, and data-backed claims before they click through to learn details.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the baseline/after photos with same-angle, same-lighting shots; this layout relies on consistency to make the change believable.
✓Update “After 8 Weeks” to your validated timeline (e.g., 4, 6, 12 weeks) and mirror it in the main claim line for coherence.
✓Swap the “97%” with your proven metric (survey, trial, reviews) and add a small footnote line at the bottom for compliance.
✓Keep the white rounded stat card; if you change brand colors, adjust only the background gradient and divider line for contrast.
✓Use the “NEW” badge to spotlight a reformulation or new scent-free version; it’s positioned to support the product shot without covering hair proof.

Use this template

Free — No credit card required