What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with blush background, big headline, product kit photo left and curly-haired selfie right in rounded frames

Curl Defining Haircare Before & After Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square haircare ad template is built for a curl-defining system (shampoo/cleanser, styling cream, and leave-in), using a magazine-editorial look that instantly feels credible. A pale blush background supports a bold, oversized headline at the top, followed by a short conversational subhead that reads like a real beauty review. The lower half uses a clean two-card layout with rounded corners: a floating product kit shot on the left and a model portrait with defined curls on the right, creating an implied “product → result” narrative without needing extra claims. The strategy fits top-of-funnel awareness for audiences who aren’t actively shopping yet: it leverages curiosity (“up to a week”), aspiration (defined, fresh curls), and transformation (visual result). The minimalist palette and generous white space keep the message skimmable in feeds while the split imagery builds trust fast. Customize by swapping the headline with your key benefit window, replacing the kit photo with your own regimen, and using a creator/selfie result shot that matches your curl type and brand tone.

When to Use This Template

1Ideal for launching a curl routine kit where you want the product lineup and the end-result hair texture visible at the same time.
2Perfect for creator-style “review” ads: keep the big editorial headline and swap in a real customer selfie to make the claim feel lived-in.
3Great for highlighting longevity benefits (e.g., fresh curls for days) because the headline has enough room for a time-based promise.
4Works well for retargeting website visitors with a simplified regimen visual (3–4 items) that reduces decision fatigue.

Marketing Strategy

This template works because it mirrors an editorial beauty feature: a bold, credible headline plus a personal, relatable line of copy. For an unaware, top-of-funnel audience, that format lowers resistance—people don’t feel “sold to,” they feel like they’re reading a recommendation. The side-by-side structure delivers an instant transformation story: product regimen on one card, defined curls on the other, triggering aspiration and curiosity in a single glance. The time-based promise (“up to a week”) adds a concrete, easy-to-grasp benefit without needing dense explanations. Clean spacing, soft color, and rounded frames keep attention on hair texture and the kit, following best practices for mobile feed scanning and trust-building through visible results.

AwarenessUnawareHaircare ProductsCurl DefinitionBefore After ResultAspirationTransformationCuriosity

Best For

Designed for people with naturally wavy to curly hair who want definition that lasts between wash days and prefer simple, curated routines. It suits shoppers who trust magazine-style recommendations, creator selfies, and visible texture results more than technical ingredient claims.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Replace the top headline with a single outcome + timeframe (e.g., “Defined curls for 5 days”) to match the template’s editorial hierarchy.
✓Keep the two rounded cards: use the left for a 3–4 item regimen shot and the right for a real, well-lit curl texture selfie for maximum credibility.
✓Recolor the blush background to your brand pastel, but keep high-contrast black headline text to preserve scroll-stopping readability.
✓Add a small badge in the empty space near the cards (e.g., “Frizz control” or “Humidity tested”) without overcrowding the clean layout.
✓If you sell one hero product, show it large on the left and include a small “step 1/2/3” mini caption below to imply a routine.

Use this template

Free — No credit card required