What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with close-up hair removal device on skin-tone photo and orange pop-up box with yellow 30% off button

Hair Removal Device Bold Offer Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for an at-home hair removal device and uses an intentionally provocative, meme-like interface to stop the scroll. A warm, skin-toned full-bleed lifestyle photo fills the background, featuring a handheld device positioned close-up, creating immediate product clarity. Over it sits a faux “pop-up window” framed in bright orange with a small close icon, mimicking desktop UI. The headline is blunt and humorous, while two stacked buttons provide a clear choice: a high-contrast yellow primary CTA with a 30% discount and a secondary grey “decline” line that reinforces the pain point of waxing appointments. Strategically, it targets product-aware shoppers in the consideration stage: the device is shown in-use, the offer reduces friction, and the copy leans on curiosity, convenience, and comfort versus painful waxing. The playful typography and UI layout make the message feel like a quick decision prompt, ideal for DTC grooming brands. Customize by swapping the discount, adjusting the headline to match your brand voice, and replacing the device shot with your model/product while keeping the pop-up motif for instant recognizability in Stories.

When to Use This Template

1Ideal for a mid-funnel retargeting Story ad when viewers already know the device category—this layout quickly shows the product in hand and pushes a discount decision.
2Great for a “ditch waxing” campaign: the secondary button copy can echo common waxing pain points (pain, time, appointments) to make the alternative feel obvious.
3Works well for limited promos like 20–40% off because the UI-style primary button reads as the natural next click in a mobile Story flow.
4Strong for edgy DTC grooming brands testing bolder hooks; the pop-up frame isolates the message so it stays readable over a busy lifestyle background.

Marketing Strategy

This template works by combining curiosity and discomfort relief with an unmistakable choice architecture. The provocative, blunt headline interrupts passive scrolling, while the familiar “pop-up window” frame signals an immediate action moment—perfect for mobile Story behavior. Showing the device in-hand supports product-aware audiences at the consideration stage: they already recognize the category, so the creative focuses on switching triggers (comfort and convenience vs. painful waxing). The primary yellow button highlights a concrete incentive (30% off), lowering perceived risk and accelerating intent, while the humorous secondary option reinforces the pain point and makes the CTA feel like the smarter choice. It follows best practices: one dominant message, high-contrast CTA, and an offer anchored directly under the hook for fast comprehension.

ConsiderationProduct AwareAt Home GroomingHair Removal DevicePersonal CareConvenienceComfortCuriosity

Best For

Designed for adults who groom body hair at home and are actively comparing alternatives to waxing or salon visits. It especially fits DTC shoppers who respond to bold humor, value convenience and comfort, and are willing to try a device when a clear discount reduces risk.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the pop-up frame and close “X” icon, but swap the headline to a brand-safe version; the UI metaphor is the attention driver in this layout.
✓Replace “30% off” with a specific incentive (e.g., “€20 off” or “Free replacement head”) and keep it inside the yellow primary button to preserve hierarchy.
✓Use a tighter crop of your device in-hand; the template relies on immediate product recognition before the viewer reads the pop-up text.
✓Match the orange frame to your brand accent color, but maintain strong contrast against the background so the window reads instantly.
✓Rewrite the secondary grey line to mirror your audience’s top objection (pain, time, ingrowns) to strengthen the comfort/convenience trigger.

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Free — No credit card required