What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad on light gray background with bold text, a young man’s hairstyle photo on the left and a silver “BASE” cylinder on the right

Hair Styling Stick Before & After Ad Template - Square

1:1Beauty & CosmeticsAwarenessUnaware

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Free — No credit card required

About This Template

This square ad template is built for a men’s hair styling product (wax/clay/styling stick) and uses a punchy before/after-style comparison to create instant curiosity. A light gray background keeps the focus on the transformation: on the left, a cropped model photo showcases the desired haircut and texture, framed like a social post; on the right, a tall, metallic product cylinder with bold vertical typography signals “hero product” at a glance. The headline at the top reads like a candid behind-the-scenes confession, adding a provocative, meme-like hook that stops scroll in top-of-funnel awareness. Minimal copy, heavy whitespace, and strong black sans-serif type make the message legible on mobile and easy to brand. This layout works because it pairs aspiration (the hairstyle you want) with a single, clear solution (the product). Customize by swapping the model shot for your target style (curly, straight, textured), replacing the cylinder with your packaging, and updating the two short prompts to match your brand voice while preserving the simple left/right comparison.

When to Use This Template

1Ideal for introducing a new men’s styling stick where the left/right layout instantly shows the target hair look next to the product hero shot.
2Perfect for barbershops or grooming brands to promote a “get this texture at home” message by swapping in a client haircut photo.
3Great for A/B testing punchy, meme-style hooks at the top while keeping the body minimal for mobile readability.
4Works well for retargeting profile visitors with a clear visual reminder of the desired look paired with a single product solution.

Marketing Strategy

This creative wins attention by using a provocative, conversational headline that feels like an inside joke—an effective curiosity trigger for unaware audiences in TOF awareness. The viewer is pulled into a simple problem/solution path: “want this?” (aspirational hairstyle) immediately answered by “use this.” (single hero product). The clean, high-contrast typography and large whitespace reduce cognitive load, making the message scannable in a fast-moving feed. The implied before/after logic helps users visualize a transformation without long claims, which is especially persuasive for grooming buyers who want quick results. Best-practice elements include a clear visual hierarchy, one primary product shot, and a direct micro-CTA that encourages low-friction exploration.

AwarenessUnawareHair Styling ProductBefore After ComparisonMale GroomingCuriosityTransformationAspiration

Best For

Designed for teens and young men who care about haircut shape, texture, and volume and follow grooming trends on social media. It suits impulse-friendly buyers who want a quick, simple product that helps them replicate a barber-fresh look at home without complicated routines.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Swap the left image with a close-up that matches your promise (more volume, defined curls, matte texture) to make the “want this?” line truthful.
✓Keep the right-side product tall and isolated; the vertical orientation is what makes the packaging feel premium and instantly recognizable.
✓Replace the top line with a short, edgy brand-safe hook (max 6–8 words) to preserve the meme-like stop-scroll effect.
✓Match the product label typography to the headline weight; the template relies on bold sans-serif consistency for cohesion.
✓Add a small badge near the product (e.g., “Matte Finish” or “24h Hold”) only if it stays minimal and doesn’t break the whitespace.

Use this template

Free — No credit card required