What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Pink gradient Story ad with “Longer lashes in just 8 weeks,” two circular eye close-ups, three percentage stats, money-back line

Lash Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is built for a lash growth serum or strengthening treatment and relies on an immediate, visual “proof” structure. A soft dusty-rose gradient fills the background, while a bold white sans-serif headline promises a clear timeline (“Longer lashes in just 8 weeks”). Two circular close-up eye photos sit side-by-side to suggest a before/after comparison without needing extra explanation, making the message instantly scannable on mobile. Below, three large percentage claims (97%, 98%, 98%) act as social proof, each paired with a specific benefit—longer, thicker, healthier lashes—so viewers can self-select the outcome they want. The bottom money-back line reduces perceived risk, ideal for mid-funnel consideration audiences who already believe in lash serums but need credibility and reassurance. Brands can swap in their own study results, timeframe, and eye imagery, while keeping the high-contrast white typography and circular frames that make the transformation feel clinical yet aspirational.

When to Use This Template

1Ideal for promoting a lash serum with a clear results timeline—“8 weeks” sets expectations and reduces skepticism.
2Perfect for retargeting visitors who viewed product pages: the before/after eye close-ups deliver quick proof on a single screen.
3Great for highlighting clinical-style survey stats; the three large percentages let you present multiple benefits without clutter.
4Useful for “risk reversal” campaigns, where the money-back line reassures hesitant buyers right before checkout.
5Strong for beauty brands wanting a clean, minimal Story creative: the pink gradient and white type keep the focus on the eyes.

Marketing Strategy

This creative works because it combines transformation and social proof in a format that’s instantly legible on mobile. The paired circular eye close-ups deliver the “before/after” cue in under a second, while the big percentage figures translate vague beauty promises into quantified outcomes, reinforcing credibility for solution-aware shoppers. The specific timeframe (“8 weeks”) sets a realistic expectation—an important mid-funnel consideration signal that reduces disappointment and increases trust. Finally, the money-back statement acts as risk reversal, lowering purchase anxiety for a product where results can vary. The clean pink gradient and high-contrast white typography keep attention on the proof, following best practices for Story ads: simple hierarchy, one primary promise, and supporting evidence stacked beneath it.

ConsiderationSolution AwareEye MakeupBefore AfterBeauty CloseupTransformationSocial ProofAspiration

Best For

Designed for beauty shoppers—primarily women—who want naturally longer, thicker lashes without salon extensions. They compare products, look for measurable timelines and real results, and respond well to low-risk promises like money-back guarantees. Best for mobile-first audiences engaging with skincare and makeup content on Stories.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the two eye photos with your real customer or clinical images; keep the circular crop for consistent “study-like” credibility.
✓Swap “8 weeks” with your validated timeframe and mirror it in your product directions so the promise feels trustworthy.
✓Update the three percentage claims to match your survey/statistics and keep them aligned in one row to preserve the clean hierarchy.
✓Use your brand’s blush/neutral gradient but maintain high contrast with white type—readability is the main performance driver here.
✓If you sell a premium serum, add a small badge near the stats (e.g., “Ophthalmologist tested”) without adding more paragraphs of text.

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Free — No credit card required