What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square ad with close-up model applying lipstick on left and white text column on right with red 100%, 95%, 90% claims.

Long-Wear Lipstick Consumer-Tested Ad Template - Square

1:1Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This square beauty ad template promotes a long-wear lipstick using a credibility-first, mid‑funnel message. The layout is clean and editorial: a full-bleed close-up of a smiling model applying lipstick fills the left side, while the right side reserves generous white space for structured proof points. Typography mixes an elegant serif headline with a handwritten red script for “All‑Day Wear,” creating a premium feel and drawing the eye to the key benefit. Below, three bold red percentages (100%, 95%, 90%) act like data badges, paired with short consumer-testing statements about smooth application, lightweight comfort, and no bleeding past the lip line. This combination taps aspiration and confidence while reducing hesitation with quantified social proof—ideal for shoppers who already know they want a lipstick but are comparing performance claims. Customize by swapping the shade on the lips, updating the percentages with your brand’s study results, and replacing the copy blocks with your top 3 differentiators (transfer-proof, vegan, SPF, etc.) while keeping the minimalist grid intact.

When to Use This Template

1Ideal for a lipstick relaunch or hero-shade campaign: the close-up application shot instantly shows payoff while the right column sells performance.
2Perfect for “consumer tested” claim ads in Meta campaigns, where the large percentages provide fast-scanning proof in-feed.
3Great for shade families (nudes, reds, berries): keep the same layout and rotate the model/lip color to build a cohesive carousel series.
4Useful for retailer co-op ads: swap the headline to “Top Rated” and replace the three lines with retailer-specific review stats and benefits.

Marketing Strategy

This template works because it pairs aspiration (a confident, smiling close-up during application) with quantified reassurance. In a consideration-stage context, shoppers are solution-aware and comparing long-wear formulas; the oversized percentages act as instant “proof cues” that reduce perceived risk. The clean split layout keeps cognitive load low: one hero visual for desirability, three short benefit lines for decision criteria (glide, comfort, no bleeding). The red script headline creates a premium, fashion-editorial vibe while reinforcing the all-day wear promise. It follows best practices for feed ads—high-contrast hierarchy, scannable claims, and a single, focused product benefit—making it easy to adapt across shades or campaigns without losing recognizability.

ConsiderationSolution AwareMakeup ApplicationLip ProductBeauty CloseupAspirationConfidenceTransformation

Best For

Designed for beauty shoppers who already wear lipstick and are comparing formulas for comfort, precision, and longevity. It appeals to consumers who trust quantified proof (testing stats, performance claims) and prefer premium, minimalist aesthetics in their feed.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5Pinterest4/5

How to Customize

✓Swap the lipstick shade in the photo to match your hero SKU; keep the same close-up angle so color payoff remains the focal point.
✓Replace 100/95/90 with your real study or review stats; keep them in the same red to preserve the visual hierarchy.
✓Rewrite the three proof lines to mirror your top objections (transfer-proof, mask-friendly, vegan) and keep each to one short sentence for scanability.
✓If your brand color isn’t red, change only the script and percentage color—leaving the background white maintains the premium editorial feel.
✓Add a small logo or shade name near the bottom-right margin; avoid crowding the percentage column so the data remains dominant.

Use this template

Free — No credit card required