What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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9:16 ad with press-style headline, yellow 50% off highlight, and close-up woman demonstrating a jawline device on white layout

Jawline Sculpting Tool Holiday Sale Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This Story-format template promotes an at-home jawline/face-sculpting tool with a press-style headline that instantly stops the scroll. The layout mimics a mobile website banner: a clean white header with a simple brand mark and menu icon, followed by a bold, newspaper-like “STOP THE PRESS” lead. A high-contrast yellow highlight spotlights the discount (up to 50% off), making the offer unmistakable at a glance. The lower half is dominated by a lifestyle close-up of a woman demonstrating the device across her mouth/jaw area, providing immediate product context and a “how it works” cue without needing extra explanation. This approach fits top-of-funnel, unaware audiences by combining curiosity (“sculpt in your sleep”) with aspiration (sharper jawline) and novelty (unexpected tool use). Customize by swapping the demo photo, adjusting the highlighted percentage, and replacing the headline with your brand’s core promise while keeping the press-style hierarchy that makes the message feel timely and credible.

When to Use This Template

1Ideal for a holiday or seasonal promotion where the highlighted “up to 50% off” block makes the deal instantly scannable in Stories.
2Great for introducing a novel face-sculpting device to cold audiences, since the close-up demo photo explains usage without a tutorial.
3Perfect for retargeting page visitors with a press-style headline that reframes the offer as “breaking news,” increasing urgency to tap through.
4Useful for DTC beauty brands that want a clean, site-header look to match landing-page aesthetics and build trust fast.

Marketing Strategy

This creative wins attention by using a “STOP THE PRESS” headline—an interruption pattern that feels like breaking news, triggering curiosity and novelty for viewers who weren’t actively shopping for a jawline tool. The promise “sculpt in your sleep” compresses the benefit into an effortless outcome, making the aspiration (a sharper jawline) feel attainable. The large, yellow-highlighted discount is a classic high-contrast cue that reduces decision friction and adds a clear reason to act now. At the top-of-funnel and for unaware audiences, the close-up demonstration image functions as instant education: it shows placement and scale, answering “what is this?” in one glance. The clean, website-like header lends credibility and a direct-response feel, aligning with best practices for Story ads—fast comprehension, strong hierarchy, and a single, sale-driven call to action.

AwarenessUnawareBeauty ToolFace SculptingAt Home UseCuriosityAspirationNovelty

Best For

Beauty-curious shoppers who follow at-home gadgets and quick-result routines, especially women looking to define their jawline without clinic treatments. They respond to novelty claims, simple demonstrations, and clear promotional savings that reduce purchase hesitation.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Keep the yellow highlight reserved only for the discount/offer line; it’s the primary attention anchor in the headline block.
✓Swap the demo photo for a similarly tight, front-facing close-up so the device remains readable at Story viewing distance.
✓Replace “Sculpt in your sleep” with one short, effortless benefit claim (max 6–8 words) to preserve the press-like scanability.
✓If your brand uses a darker palette, invert the header to black-on-white text but maintain high contrast and the two-line headline hierarchy.
✓Add a small guarantee line (e.g., “30-day returns”) directly under the discount—this layout has space for one trust cue without clutter.

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Free — No credit card required