What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square split ad with gray top and teal bottom, rows of razor cartridges, and a price question comparing $39 vs $17.

Razor Blade Refills Price Comparison Ad Template - Square

1:1Beauty & CosmeticsConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This square ad template is designed for razor blade refills and subscription shaving brands that win on value. The layout uses a clean two-tier comparison: a light gray top section showing eight premium-looking cartridges with a headline price (“8ct: $39”), and a bold teal bottom section showing another set of eight cartridges with a much lower price (“8ct: $17”). A large, centered question—“Should an 8-pack of blades really cost $39?”—creates instant curiosity and frames the competitor as overpriced, followed by a confident rebuttal (“We don’t think so.”). The repeated product shots work like a visual receipt, making the price contrast feel concrete rather than abstract. The design is typography-forward but still product-led: simple sans-serif text, clear hierarchy, and high-contrast color blocks that guide the eye from problem to solution. This is ideal for MOF consideration audiences who already buy refills and are ready to switch for savings. Customize by swapping the competitor name/price, adjusting the pack count, and adding a brand lockup or CTA strip without disrupting the strong comparison structure.

When to Use This Template

1Ideal for challenger shaving brands to run a direct “price vs. big brand” comparison, with the 8x cartridge grid making the savings feel tangible.
2Perfect for retargeting shoppers who viewed refill packs: the question headline mirrors their sticker-shock and nudges them toward switching.
3Great for subscription offer ads where you can replace the bottom price with “from $X/month” while keeping the competitor anchor price on top.
4Useful for A/B tests across pack sizes (4ct, 8ct, 12ct) because the template’s repeated product tiles scale cleanly without redesign.

Marketing Strategy

This template works because it leverages price contrast and curiosity to reframe a familiar purchase as “unfairly expensive.” The top section anchors the audience on a high competitor price, while the bottom section immediately provides relief with a lower alternative—classic anchoring and contrast that makes savings feel larger. Showing eight cartridges in both sections functions as visual proof: the viewer doesn’t have to imagine quantities or do mental math. It’s well-suited to MOF consideration and solution-aware users who already understand cartridge refills; they don’t need education about shaving, they need a reason to switch. The question headline invites agreement, then the confident line (“We don’t think so.”) acts like a micro-commitment that primes the click. The clean, two-block layout follows best practices for comparison ads: minimal distractions, clear hierarchy, and one decisive point (price).

ConsiderationSolution AwareRazor Blade RefillsProduct ComparisonValue SavingsPrice ContrastCuriosityValue

Best For

Value-driven shavers—primarily men and household buyers—who already purchase cartridge refills and feel the cost has become unreasonable. They compare prices, are open to switching brands, and respond well to simple, evidence-based claims rather than lifestyle imagery.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Replace the top brand line with your main competitor and keep the same pack count in both sections to preserve the “apples-to-apples” credibility.
✓Swap the teal bottom block to your brand color, but maintain strong contrast against the light gray top so the “solution” area visually dominates.
✓Change the central question to match your market’s pain point (e.g., “Why pay $X at the store?”) while keeping it as a single, large line for readability in feed.
✓Add a short CTA row under the bottom price (e.g., “Try the starter set”) without adding extra images—this layout performs best when the comparison stays uncluttered.
✓If pricing varies, replace the bottom price with “from $X” or “save $Y” and keep the competitor price exact to maintain the anchor effect.

Use this template

Free — No credit card required