What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with “Use us… not them” headline, kit vs others panels, and a black checklist with green checks and red X icons.

Gel Manicure Kit Comparison Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting an at-home gel manicure starter kit using a clear “Use us… not them” comparison hook. The top section features a clean, white background with a two-column product face-off: your brand kit on the left and a blurred “Others” panel on the right, instantly framing a value judgment without needing long copy. The bottom half turns into a structured checklist table: bold black side bars, green check marks for your kit, red X marks for competitors, and four benefit rows (shade selection, speed under 15 minutes, high-yield bottle size, and no base/top coat). The typography is modern, all-caps, and high-contrast, optimized for quick mobile scanning. Strategically, it targets solution-aware shoppers in mid-funnel consideration by reducing decision friction through side-by-side proof points (convenience, value, and salon time/cost savings). Customize by swapping in your kit photo, brand name, and 3–5 differentiators that you can legitimately claim, keeping the green/red visual logic consistent for instant comprehension.

When to Use This Template

1Ideal for a “brand vs others” retargeting ad, where viewers already know gel kits and need a reason to switch based on concrete features.
2Perfect for promoting an at-home manicure kit that replaces salon visits, since the checklist rows can be tailored to time and cost savings.
3Great for highlighting a single hero SKU (starter kit) while still communicating multiple differentiators without cluttering the product shot.
4Works well for price-to-value positioning by swapping one row for “cost per manicure” and keeping the green check/red X structure.

Marketing Strategy

This creative wins in the consideration stage by turning a messy category (many similar at-home gel kits) into an easy binary choice. The comparison framing (“Use us… not them”) activates the comparison trigger, while the blurred competitor panel keeps attention on your offer without needing to name rivals. The green check/red X checklist leverages cognitive fluency: viewers can validate benefits in seconds, which is crucial in Stories. The claims focus on convenience and value (speed, shade choice, high-yield bottles, fewer steps), directly addressing the main pain point of salon time and cost. For a solution-aware audience, this structure reduces perceived risk and decision fatigue by answering “why your kit” with specific, scannable proof points—an ad best practice for mid-funnel retargeting and product-page warm traffic.

ConsiderationSolution AwareNail CareAt Home KitGel ManicureComparisonConvenienceValue

Best For

Designed for women and beauty enthusiasts who want salon-looking gel nails at home and are actively comparing kits before purchasing. It appeals to practical buyers who value speed, simplicity, and cost-per-use, and who respond well to clear feature checklists over aesthetic storytelling.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the blurred “Others” panel with a neutral, non-branded kit silhouette in your brand colors to keep the comparison feel while staying compliant.
✓Keep the bottom table to exactly 4–5 rows; this layout is designed for fast scanning, and extra rows will shrink legibility on 9:16 screens.
✓Swap one checklist line for a hard value metric (e.g., “$X per manicure” or “up to Y sets”)—the green check column makes quantified claims stand out.
✓Use one accent color consistently: keep checks green and X red, but match the black side bars to your brand’s darkest tone for a more cohesive look.
✓If your kit includes a lamp or tools, stage the product photo similarly (angled, spaced items) to preserve the clean “starter kit flat-lay” aesthetic.

Use this template

Free — No credit card required