What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with “Almost sold out” headline, mint 30% off badge, lash kit product lineup, two review quotes, and Trustpilot stars.

False Eyelashes Scarcity Deal Ad Template - Story

9:16Beauty & CosmeticsDecisionProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for at-home false eyelashes and applicator kits, combining urgency, discounting, and trust signals to drive bottom‑of‑funnel purchases. The design uses a clean light-gray background with a large “Almost sold out…” headline in bold, modern typography, immediately framing scarcity. A mint circular “30% OFF” badge adds high-contrast promotional emphasis without clutter. The center section showcases a neat product lineup: a lash tray box beside slim tubes and a metallic tweezer, photographed on a bright, studio-style surface that feels premium and hygienic. Below the product shot, two short customer quotes act as fast-scanning social proof, reinforcing ease of use and salon-like results—ideal for product-aware shoppers deciding between brands. A prominent Trustpilot “Rated Excellent” block with star icons anchors credibility at the bottom, reducing purchase anxiety. Brands can customize by swapping the discount value, replacing testimonials with real review snippets, adjusting the mint accent to match brand colors, and updating product names on the packaging while keeping the minimal layout that supports quick mobile comprehension.

When to Use This Template

1Ideal for a flash promotion on lash kits, where the “Almost sold out” headline and 30% badge create immediate urgency on Stories.
2Perfect for retargeting product-aware shoppers who viewed a lash kit page—Trustpilot stars plus quick quotes reduce hesitation at checkout.
3Great for launching a limited restock drop: keep the same layout and swap the headline to “Back in stock—limited quantities.”
4Works well for bundle offers (lashes + bond + remover + tweezers) because the centered lineup clearly shows what’s included at a glance.

Marketing Strategy

This template converts because it stacks three decisive triggers for product-aware shoppers: scarcity (“Almost sold out…”), a clear monetary incentive (30% OFF), and third‑party-style reassurance (Trustpilot rating plus short testimonials). In a bottom‑of‑funnel context, the audience doesn’t need education; they need a reason to act now and proof they won’t regret it. The minimal, premium product lineup keeps attention on what’s included and signals quality, while the review quotes answer the two biggest objections—“Will it look good?” and “Is it easy to apply?” Placing the rating block at the bottom mirrors how users scan on mobile: headline → product → proof, which is a best practice for Story ads optimized for fast decision-making.

DecisionProduct AwareFalse EyelashesBeauty ToolAt Home ApplicationScarcitySocial ProofDeal

Best For

Designed for beauty shoppers (primarily women) who want salon-looking lashes at home and are already familiar with DIY lash kits. They respond to clear deals, low-risk cues like ratings and reviews, and fast, mobile-first information when making a last-minute purchase decision.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Almost sold out…” with a quantified claim like “Only 127 kits left” to make the scarcity feel more concrete while keeping the same hierarchy.
✓Keep the mint discount badge, but match it to your brand accent color; ensure it remains the only bright element so the offer pops instantly.
✓Swap the two testimonial lines with real customer quotes that mention your differentiator (e.g., “no-clump clusters” or “10-minute application”)—the short, bold formatting rewards specificity.
✓Update the product lineup to your exact bundle (add/remove tools) but keep the same spacing and vertical alignment to preserve the premium, organized feel.
✓If you don’t use Trustpilot, replace the bottom block with your review platform and keep the star row + “Rated Excellent” style to maintain the trust anchor.

Use this template

Free — No credit card required