What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Square split ad with lipstick bullet, shade swatch, model applying lipstick, and large serif text on white background

Lipstick Modern Formula Ad Template - Square

1:1Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This square ad template is built for a modern lipstick launch, positioning a “classic” bullet lipstick as a smarter upgrade to older, waxy formulas. The layout uses a clean split composition: three stacked visuals on the left (close-up lipstick bullet, rich shade swatch, and a model applying lipstick) balanced by a white editorial text block on the right. High-contrast serif headlines create a premium, fashion-mag feel, while the long-form body copy delivers product education and attitude in one scroll-friendly frame. The hook (“No offense…”) leverages curiosity and mild provocation to stop the thumb, then moves into consideration-stage persuasion: texture/comfort benefits, shade range, and wear performance are spelled out clearly. This works well for product-aware beauty shoppers who compare formulas and want reassurance before buying. Brands can customize by swapping the shade photography to match their hero color, adjusting the headline to fit their brand voice, and editing the benefit list (hydration, matte, satin) without breaking the strong editorial hierarchy.

When to Use This Template

1Ideal for introducing a re-formulated “classic” lipstick, using the headline to challenge outdated expectations and drive consideration.
2Perfect for shade-feature posts: the swatch panel visually sells the color payoff while the copy explains comfort and wear.
3Great for inclusive beauty campaigns—the model application image adds authenticity and helps shoppers imagine the finish on real skin.
4Works well for retargeting product-page visitors, where longer copy can answer objections about dryness, cracking, or smudging.
5Strong for premium DTC launches that need an editorial look to justify a higher price point without using discounts.

Marketing Strategy

This template wins attention with a contrarian, humorous opener that triggers curiosity and mild shock—perfect for stopping the scroll in a crowded beauty feed. Because it targets product-aware shoppers in the consideration stage, it doesn’t rely on vague promises: the long body copy explicitly contrasts common pain points of older lipsticks (dryness, dragging, waxy smell) with a clear upgrade story (glide, skincare-like feel, creamy shades, less cracking/creasing). The stacked visuals act as proof: product close-up for credibility, swatch for payoff, and application for real-wear context. The clean white space and high-end serif typography signal premium positioning, supporting higher intent clicks without needing discounts.

ConsiderationProduct AwareLipstickMakeup ApplicationShade SwatchAspirationCuriosityNovelty

Best For

Designed for beauty shoppers who already buy lipstick and are ready to upgrade to a more comfortable, modern formula. Best for women 18–45 and makeup enthusiasts who care about texture, shade payoff, and how lipstick wears through real-life moments like eating and talking.

Platform Suitability

Instagram Feed5/5 Facebook Feed5/5

How to Customize

✓Swap the top-left lipstick close-up with your hero shade in the same tight crop to keep the premium, editorial feel.
✓Match the swatch image to the exact shade name you feature in the headline/body—this template relies on color payoff as proof.
✓Rewrite the first two lines to mirror your brand voice (snarky vs. refined) while keeping the “contrast old vs. new formula” structure.
✓Replace the model photo with an application shot that reflects your target undertone range; the bottom panel is crucial for inclusivity cues.
✓Add a short micro-CTA at the end of the body (e.g., “Shop The Classic Lip”) without increasing font size—maintain the magazine-style hierarchy.

Use this template

Free — No credit card required