What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Story ad with hair mask jar and box on peach pedestal, review speech bubble, 5 stars, 10% off badge and code block

Hair Mask Social Proof Discount Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story ad template is designed for a hair mask that targets dull, damaged hair. The layout is clean and conversion-focused: a large speech-bubble testimonial headline dominates the top, with key problem words highlighted in bright orange for instant scanning. Under the quote, a “Verified Customer” line and five rating stars build credibility in seconds—ideal for product-aware audiences comparing options. The bottom half features a packshot-style product scene: a jar and box set on a warm peach pedestal, with small sparkle accents that suggest shine and repair. A black burst badge (“Flat 10% Off”) adds a clear promotional hook, while a coupon-style CTA (“Use code NEWBIE10”) turns interest into action without clutter. This creative works well in mid-funnel consideration because it combines social proof + a light discount incentive. Customize by swapping the review text, discount value, and code, and recolor the highlight and pedestal tones to match any salon or DTC haircare brand.

When to Use This Template

1Perfect for retargeting warm audiences who have viewed a hair mask product page—the verified review and 5-star row answer credibility objections fast.
2Ideal for “new customer” promotions: the coupon-style code block makes onboarding offers (e.g., NEWBIE10) feel simple and trackable.
3Great for DTC haircare bundles where a jar + box packshot can be swapped to show a set, while keeping the testimonial fixed for consistency.
4Useful for salon-grade hair repair launches, highlighting the exact pain points (dull, damaged hair) before revealing the product hero shot.

Marketing Strategy

This template converts at the consideration stage by stacking two high-impact triggers: social proof and a low-friction discount. The oversized speech-bubble quote mimics real customer language, while “Verified Customer” plus five stars reduces perceived risk for product-aware shoppers who are deciding between similar hair masks. Highlighting “dull & damaged hair” in a contrasting orange anchors the message to a specific pain point, making the benefit feel relevant and measurable. The packshot on a clean, warm background keeps attention on the product and supports brand recall. Finally, the simple “Use code” coupon acts as a commitment device—viewers can screenshot and redeem—turning intent into a concrete next step without needing long copy.

ConsiderationProduct AwareHair MaskProduct PackshotBeauty RoutineSocial ProofDiscount OfferPromise Of Transformation

Best For

Designed for women and men dealing with dry, dull, or damaged hair who already know what a hair mask is and are comparing brands. It appeals to shoppers who rely on reviews and ratings, and respond well to simple promo codes when deciding to try a new treatment.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace the testimonial line with a real review that mentions your hero benefit (e.g., “less breakage in 2 weeks”)—keep the highlighted pain-point words in orange for fast scanning.
✓Swap the black burst badge copy to your exact offer (e.g., “15% Off + Free Shipping”) while keeping the high-contrast black shape for visibility on white.
✓Update the coupon block to match your checkout flow: keep the code in a separate rounded pill so it reads like a redeemable token.
✓Use your product’s primary color on the box/jar label area and keep the peach pedestal warm to maintain the premium, salon-like feel.
✓If you sell variants, add a small line under the product (e.g., “For color-treated hair”) without increasing text density in the testimonial zone.

Use this template

Free — No credit card required