What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Off-white Story ad with “NEW SHADE! COLOR COMPARISON” text and a circular lens graphic labeled with three brown shades.

Colored Contact Lenses Shade Comparison Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for promoting colored contact lenses by showcasing a clear shade comparison. A clean off‑white background keeps the layout airy and premium, while the bold, centered headline “NEW SHADE! COLOR COMPARISON” instantly frames the post as a product update. The hero visual is a circular lens graphic rendered with a halftone dot texture, divided into three labeled swatches—Foxy Brown, Burnt Butter Hazel, and Sunset Brown—so shoppers can evaluate undertones at a glance. The design uses minimal typography, fine callout lines, and generous spacing to reduce decision friction during mid‑funnel consideration. Curiosity (“new shade”) plus customization (finding the right brown) drive taps and saves, especially for audiences who already know what colored lenses are but need help choosing. Brands can swap the three shade names, adjust dot colors to match real lens photos, or replace the small bottom mark with their logo while keeping the same comparison structure for future launches.

When to Use This Template

1Ideal for announcing a new lens color drop, with the “NEW SHADE” hook and a side-by-side comparison that answers “which brown suits me?” fast.
2Perfect for mid-funnel retargeting ads that reduce choice anxiety by showing three nuanced options instead of a single hero shade.
3Great for catalog-style Story highlights (e.g., “Browns”), where the labeled callouts make the post useful and highly saveable.
4Useful for A/B testing shade naming and positioning—swap labels and dot tones to see which combination drives more taps to shop.

Marketing Strategy

This template wins in consideration because it removes the biggest barrier to buying colored lenses online: uncertainty about undertone and final look. The “NEW SHADE” headline leverages curiosity and novelty, prompting viewers to stop and inspect. The central, segmented lens graphic functions as a quick comparison chart, making the choice feel controlled and personalized (customization trigger). Minimal clutter and high negative space keep attention on the three shade names, which is ideal for solution-aware audiences who don’t need education on what lenses are—only help selecting the right option. As a Story format, it’s built for fast scanning and saving, aligning with best practices: one clear message, one hero visual, and labels that do the selling without heavy copy.

ConsiderationSolution AwareColor ComparisonShade RangeProduct Close UpCuriosityCustomizationAesthetic

Best For

Beauty shoppers and contact lens wearers looking for natural-looking brown enhancements and trying to match undertones to their eye color and skin tone. Best for mobile-first audiences who already know colored lenses and want a quick, trustworthy comparison before buying.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the three shade labels with your exact SKU names and keep them evenly spaced—this layout relies on symmetry for clarity.
✓Match the halftone dot colors to real product photos (or your lens renders) so the comparison feels accurate, not illustrative.
✓Swap the top headline to “Which Brown Are You?” for a quiz-style hook while keeping the “Color Comparison” line as the trust anchor.
✓Use the small bottom mark as a discrete logo/URL area; keep it minimal so it doesn’t compete with the shade callouts.
✓If you add a CTA, place a short pill button under the circle (e.g., “Discover your shade”) to preserve the clean hierarchy.

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Free — No credit card required