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Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

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Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

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Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with circular photo of a woman holding a pink hair removal device, and Myth vs Fact text boxes on a blush background.

IPL Hair Removal Device Myth vs Fact Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is designed for an at-home IPL hair removal device and tackles the biggest objection in the category: pain. The layout uses a large circular lifestyle crop (midsection in white underwear holding a pink handset) to instantly anchor the product use-case, while the lower half runs a clear two-column “Myth!” vs “Fact✓” comparison. Soft blush pink background tones and rounded white cards keep the look clean, intimate, and beauty-forward, with bold coral headings guiding fast scanning. Strategically, this is mid‑funnel consideration creative for solution‑aware audiences who already know IPL but hesitate due to sensitive skin, irritation, or fear of discomfort. The myth/fact structure leverages curiosity and reassurance, and the “unique cooling tech” + “6 intensity levels” message reframes control and comfort—key confidence triggers before purchase. Brands can easily swap the myth line (e.g., “causes ingrowns”) and replace the fact with their differentiator, while keeping the same visual logic for rapid comprehension on Stories.

When to Use This Template

1Ideal for retargeting viewers who clicked an IPL ad but didn’t buy—use the Myth vs Fact panels to neutralize the “it hurts” objection.
2Perfect for sensitive-skin positioning: swap the Fact copy to highlight cooling, gentle modes, or dermatologist-tested claims while keeping the reassuring pink palette.
3Great for product feature education in a single slide—use the right card to list intensity levels, skin sensors, or treatment windows for quick comprehension.
4Works well for bikini-line grooming campaigns where comfort and control are the key decision drivers; the central lifestyle crop makes the use area clear.

Marketing Strategy

The creative works because it converts a high-friction objection into an easy, scanable myth-busting moment. For solution-aware shoppers in the consideration stage, “Myth vs Fact” reduces cognitive load: the left panel surfaces the fear (“it hurts”), while the right panel immediately resolves it with concrete mechanisms (cooling tech) and controllability (6 intensity levels). The soft pink palette and rounded cards signal gentleness and skin-safety, reinforcing the comfort promise. This aligns with best practices for MOF ads: address the #1 hesitation, provide a specific differentiator, and do it in a mobile-first Story layout that can be understood in under two seconds. The result is increased trust and self-confidence—key triggers for purchasing an at-home grooming device.

ConsiderationSolution AwareHair Removal DeviceAt Home GroomingBikini Line GroomingComfortSelf ConfidenceCuriosity

Best For

Designed for women who want salon-like hair removal results at home and are comparing IPL devices, especially those worried about pain, irritation, or ingrown hairs. They’re active on Stories, research features before buying, and respond to clear reassurance plus controllable settings.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace “Lumi HURTS” with the top objection you hear (e.g., “causes ingrowns” or “too slow”) to keep the myth panel punchy and relatable.
✓Keep the Fact card to 2–3 short lines and bold the single proof point (e.g., “ICE cooling”, “skin sensor”, “dermatologist tested”)—the template’s typography rewards one highlighted phrase.
✓Swap the pink device photo for your handset but maintain the circular crop; it creates a clean focal point and avoids overly explicit framing in sensitive areas.
✓Match the coral headline color to your brand accent, but preserve high contrast against the white cards so “Myth!” and “Fact✓” stay instantly legible.
✓Add a small logo or handle near the bottom margin; the lower area has negative space that won’t compete with the two cards.

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Free — No credit card required