What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

Vertical ad with lip gloss swatch header, 2x3 grid of model lip close-ups with shade labels, “New!” badge and Shop now button

Lip Gloss Shade Range Ad Template - Story

9:16Beauty & CosmeticsConsiderationProduct Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built for a lip gloss or lip oil launch that needs instant shade clarity. The design uses a clean white canvas with a bold collaboration header, a large glossy swatch close-up at the top, and a structured 2x3 grid of model close-ups showing different tones on-lip. Each tile is paired with a color chip and a “wears” label, turning browsing into comparison shopping. The oversized product name at the bottom anchors the message, while a handwritten-style “New!” badge adds novelty and momentum. A short supporting line and a minimalist “Shop now” button push the viewer from interest to action. Strategically, this creative sits in mid-funnel consideration for product-aware audiences: it reduces risk (“Will this shade suit me?”) and increases desire through aspiration and variety. It’s easy to customize by swapping the brand/collab line, replacing the swatch with your hero texture shot, and renaming shades to match your collection’s tone story.

When to Use This Template

1Ideal for introducing a new lip gloss collection where shoppers need to compare shades quickly; the 2x3 model grid acts like a mini shade finder.
2Perfect for influencer or brand collaborations: the top header line highlights the partnership while the swatch image sells the texture and finish.
3Great for “which shade are you?” campaigns; the labeled color chips make it easy to run polls and drive clicks to a shade-matching landing page.
4Useful for restocks or limited shade drops; keep the grid and swap in only the returning shades to create instant recognition.

Marketing Strategy

This template converts product-aware audiences by solving the key consideration barrier in lip products: shade uncertainty. The 2x3 grid delivers fast visual proof across different faces, leveraging variety to increase the chance a viewer sees “their” match. The hero swatch at the top adds sensorial appeal (shine, texture), while the collaboration-style header boosts aspiration and perceived cultural relevance. The “New!” badge introduces novelty, prompting attention without needing heavy discounting. With minimal copy and a clear “Shop now” button, it’s optimized for mid-funnel behavior—users already interested in gloss are guided to compare, choose, and click. The clean white layout keeps focus on lip color accuracy, an advertising best practice for makeup shade storytelling.

ConsiderationProduct AwareLip GlossShade RangeModel CloseupAspirationVarietyNovelty

Best For

Designed for beauty shoppers who already know what lip gloss/lip oil is and are deciding which shade to buy. It appeals to trend-led audiences who follow collaborations, want a flattering match for their skin tone, and prefer quick visual proof over long claims.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top swatch image with your hero texture shot (clear, glitter, plumping) to signal finish before shade comparison starts.
✓Keep the 2x3 grid, but group shades by undertone (cool/neutral/warm) and rename the labels accordingly to make selection feel effortless.
✓Swap the small color chips under each model for your exact hex/print swatches to improve perceived color accuracy and reduce returns.
✓Turn the “New!” badge into your campaign hook (e.g., “Vegan”, “Plumping”, “Hydrating”) while keeping the hand-drawn style for contrast on the clean background.
✓Use the bottom-right text block to add one concrete differentiator (e.g., ‘non-sticky shine’), keeping it to one line so the grid remains the hero.

Use this template

Free — No credit card required