What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 collage ad with model cheek close-ups, pink swatch tile, white center text block and Shop now button

Plush Blush New Launch Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template is built for a makeup launch, specifically a plush cream-to-powder blush. The design uses a clean, editorial collage: multiple close-up model photos showing rosy cheeks, a macro product/brush detail, and a bold pink swatch texture. A white central panel creates breathing room for the headline, while the minimalist sans-serif typography keeps the message premium and easy to scan on mobile. The “NEW!” callout and concise product naming support top-of-funnel awareness by sparking curiosity and aesthetic desire rather than over-explaining benefits. The repeated cheek-blush visuals deliver instant product understanding, and the soft pink palette signals comfort, softness, and a flattering finish. This approach works well for beauty shoppers who decide quickly based on shade payoff and vibe. Brands can customize by swapping in their shade name, adjusting the swatch color to match a hero tone, and replacing the lower collage tiles with user-generated close-ups or an ingredient callout without losing the clean editorial structure.

When to Use This Template

1Ideal for announcing a new blush shade range—multiple cheek close-ups show payoff and blend in seconds for unaware audiences.
2Perfect for Sephora/retailer co-marketing: the centered white text block can hold partner logos and a short launch line without clutter.
3Great for a “hero shade” push—swap the swatch tile and one model image to match a single color (e.g., Bloom) for fast recognition.
4Works well for mobile prospecting ads where the product is hard to explain: the collage does the educating visually, while CTA stays simple.

Marketing Strategy

This template wins at TOF awareness for an “unaware” audience because it prioritizes instant visual comprehension over claims. The collage structure repeats the same benefit—natural, plush-looking flush—across multiple angles, reducing uncertainty without needing long copy. Aesthetic appeal acts as the primary trigger: soft pink tones, clean white space, and macro textures create an editorial feel that signals quality and desirability. The “NEW!” cue adds curiosity and novelty, encouraging a tap-through even when the viewer isn’t actively shopping for blush. Best-practice elements include a single, uncluttered CTA, clear product naming, and mobile-first hierarchy (image first, then headline, then action). The format also supports quick brand adaptation by swapping the swatch and close-ups to match different shades while keeping the same high-end layout.

AwarenessUnawareMakeup ApplicationCheek BlushProduct CloseupAspirationAesthetic AppealCuriosity

Best For

Beauty shoppers who follow makeup trends and decide quickly based on finish, shade payoff, and editorial aesthetics. Primarily mobile-first consumers looking for a flattering everyday blush and influenced by close-up results rather than technical claims.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5Pinterest5/5TikTok4/5

How to Customize

✓Replace one collage tile with a shade card (name + undertone) to help shoppers choose without adding long copy.
✓Match the swatch tile color to your hero shade; keep the rest of the palette soft so the color payoff stays the focal point.
✓Swap the center headline to a two-line structure: “NEW” + “Your product name” to preserve the minimalist hierarchy.
✓Use one macro tile for texture (cream, powder, dew) to communicate finish—this template’s close-up framing makes texture believable.
✓If co-selling with a retailer, place both logos in the center panel and keep them monochrome to maintain the editorial look.

Use this template

Free — No credit card required