What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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White Story ad with scalp serum headline, before/after hairline photos, and a large black bottle product shot at bottom

Scalp Serum Back in Stock Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to promote a scalp growth serum using a “back in stock” hook plus a clear before-and-after proof section. The design is clean and premium: a bright white background, centered black serif headline, and small uppercase supporting text create a high-end beauty/editorial feel. The middle of the layout features two tightly cropped hairline photos labeled BEFORE and AFTER, making the transformation instantly scannable on mobile. A large, glossy product bottle anchors the bottom, reinforcing brand recall and helping the viewer connect the result to the product. Strategically, it targets mid-funnel consideration for solution-aware shoppers who already believe a scalp treatment could help and now need credibility and availability. The psychological triggers are transformation, curiosity (visual comparison), and social proof by implication. Customize it by swapping the hairline crops for your own results, adjusting the headline to “restock,” “limited batch,” or “dermatologist-tested,” and recoloring the small accent line to match your brand while keeping the stark white space for premium readability.

When to Use This Template

1Ideal for a scalp serum restock announcement where availability is the main driver, and the before/after tiles justify immediate action.
2Perfect for retargeting site visitors who viewed hair-thinning content—transformation imagery answers the “does it work?” question fast.
3Great for highlighting a hero product in a hair-growth routine, with the oversized bottle shot reinforcing the exact item to buy.
4Works well for ads built around proof assets (clinical photos or customer results), because the centered comparison is the focal point.

Marketing Strategy

This template works because it combines two high-performing mid-funnel levers: availability and proof. “It’s back” creates a low-friction reason to act for people who were already considering a scalp treatment, while the before/after tiles satisfy the need for evidence without requiring long explanations. The tight crop on the hairline directs attention to the exact pain point (thinning/receding areas), triggering curiosity and an immediate mental comparison. The minimal white space and premium typography signal legitimacy and reduce “salesy” resistance, which is especially important in beauty claims. For solution-aware audiences in MOF consideration, this structure mirrors best practice: hook (restock), proof (transformation), then product identification (hero bottle) to drive a clean Shop Now decision.

ConsiderationSolution AwareHair CareScalp TreatmentBefore AfterTransformationCuriositySocial Proof

Best For

Designed for adults experiencing hair thinning, shedding, or a receding hairline who are actively searching for scalp solutions. It fits shoppers who compare evidence before buying and respond to premium, clinical-looking beauty layouts. Especially effective for mobile-first audiences who want quick proof without reading long copy.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the BEFORE/AFTER crops with your own matching-angle hairline photos; keep identical lighting for credibility in this layout.
✓Swap “It’s Back” with a scarcity variant like “Restocked—Limited Batch” while keeping the short uppercase line to preserve the premium hierarchy.
✓Add a small results qualifier under the headline (e.g., “Results vary” or “After 8 weeks”)—the whitespace above the photos is ideal for it.
✓Recolor the thin accent border on the bottle label area (or add one if your product lacks it) to echo your brand color without cluttering the clean white background.
✓If your brand uses a CTA button, place a compact pill-shaped button just below the after image; it won’t compete with the hero bottle at the bottom.

Use this template

Free — No credit card required