What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Muted gray Story layout with large lockscreen time, model holding black IPL device, and two sale notification cards with 50% off.

IPL Hair Removal Birthday Sale Ad Template - Story

9:16Beauty & CosmeticsAwarenessUnaware

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About This Template

This 9:16 Story template promotes an at-home IPL hair removal device using a lockscreen-style layout that instantly feels personal and timely. A soft, pale gray background keeps the design clean while the product is held in-hand beside a model’s shoulder in a white strap top, adding real-life context without clutter. Oversized white time numerals at the top create a familiar phone UI moment, and two stacked push-notification cards deliver the offer: “6th Birthday SALE” plus “up to 50% off sitewide” and a “FREE gift.” The strategy leans on curiosity and aspiration at the top-of-funnel: viewers stop because it looks like a real notification, then quickly understand the benefit and the celebratory sale hook. The rounded cards and minimal typography make the discount easy to scan within a second. Customize by swapping the device photo, updating the brand name inside the notification header, and replacing the second card with your key proof point (pain-free, fast sessions, salon-like results) while keeping the lockscreen illusion intact.

When to Use This Template

1Ideal for an IPL device launch aimed at cold audiences: the lockscreen look earns the first stop, then the product-in-hand shot builds instant trust.
2Perfect for birthday/anniversary campaigns where you want to stack two messages—celebration first, discount details second—without overcrowding the screen.
3Great for sitewide promotions with a free gift add-on; the second notification card can highlight the gift (razor, aloe gel, travel pouch) as the final nudge.
4Useful for retargeting viewers who visited product pages: swap the first notification to “Back in stock” and keep the second as the limited discount reminder.

Marketing Strategy

This creative works because it hijacks a familiar mobile moment: the lockscreen interface and notification cards trigger curiosity (“Is this a real alert?”) and earn a pause in fast-scrolling Stories. That pattern-match effect is ideal for TOF awareness and an “unaware” audience because it doesn’t demand prior interest in IPL—attention comes first, offer clarity second. The lifestyle hand-held product shot adds aspiration and tangibility, reducing perceived risk for a device purchase. The birthday-sale framing provides a socially acceptable reason to buy now, while “up to 50% off” plus “FREE gift” layers value without needing heavy explanation. The two-card structure follows best practice: lead with the hook, then deliver the deal details in a separate, highly scannable block for mobile readability.

AwarenessUnawareHair Removal DeviceAt Home GroomingBody CareAspirationCuriositySelf Improvement

Best For

Designed for women and men who want salon-like smooth skin at home and are motivated by convenience and value. It suits mobile-first shoppers who respond to familiar phone UI patterns, quick-scannable discounts, and celebratory sale events while browsing Stories.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the large time/date with your campaign moment (e.g., “Tonight” + date) to strengthen the lockscreen realism and urgency without adding a countdown.
✓Use the first notification for the hook (anniversary, restock, influencer drop) and reserve the second for the concrete incentive (discount + free gift) to keep scanability high.
✓Match the device color to your product line, but keep strong contrast against the pale background so the product remains the visual anchor.
✓Swap the “FREE gift” line with your strongest differentiator (pain-free, fast flashes, skin-tone sensor) while keeping the short, notification-length sentence structure.
✓If your brand has a signature color, tint the notification icon and header text only—over-coloring the background will break the authentic phone-UI feel.

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Free — No credit card required