What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

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Story ad with beige-and-pink split background, Instagram-style testimonial card, model holding lip plumper, and before/after lip close-ups.

Lip Plumper Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

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Free — No credit card required

About This Template

This 9:16 Story template is built to sell an extreme lip plumper by combining a relatable testimonial with clear visual proof. The background is split vertically into soft beige and dusty pink, creating a clean beauty aesthetic while keeping attention on the subject. At the top, an Instagram-style quote card (avatar, name line, bookmark icon) delivers social-proof copy in large, readable black type—perfect for mobile viewing. The lower half features a confident model holding a slim product applicator, plus two framed close-ups labeled “BEFORE” and “AFTER” to make the transformation instantly scannable. Strategically, it targets solution-aware shoppers in the consideration stage: they already want fuller lips and need credibility and reassurance. The testimonial reduces risk (“friends thought I got fillers”), while the before/after panels satisfy the desire for visible results. Brands can easily customize by swapping the quote, replacing the model and lip shots, adjusting the pink accent to match brand colors, and inserting a logo/CTA without disrupting the balanced layout.

When to Use This Template

1Ideal for showcasing a lip plumper’s immediate results, using the stacked before/after lip close-ups to make the change unmistakable.
2Perfect for retargeting warm audiences who have viewed product pages—this testimonial-style header answers the “does it really work?” objection fast.
3Great for influencer-style collaborations: replace the top quote with the creator’s exact wording and keep the Instagram UI look for authenticity.
4Useful for “get ready with me” beauty routines as a static step highlight: the model + product shot reinforces when to apply before going out.

Marketing Strategy

This creative works because it combines transformation and social proof—two of the fastest trust builders in beauty. The Instagram-post style testimonial reads like a real recommendation, reducing skepticism and framing the benefit (“looks like fillers”) in the customer’s own words. The labeled before/after panels provide immediate visual verification, which is crucial for solution-aware users in the consideration stage who are comparing options. By pairing a confident model holding the applicator with tight lip close-ups, the template links product usage to outcome without overexplaining. The muted beige/pink palette keeps the message premium and approachable, while the clear hierarchy (quote first, proof second) follows best practices for mobile Story scanning and helps move viewers toward a purchase CTA.

ConsiderationSolution AwareLip ProductBefore After ResultsBeauty RoutineTransformationSocial ProofAspiration

Best For

Designed for beauty shoppers who want visibly fuller lips without committing to injectables. Best for women and femme-presenting audiences who follow makeup trends, shop via Instagram Stories, and respond to peer recommendations and quick proof. They compare products and need reassurance on realism, comfort, and results.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top quote with a short, punchy customer line (1–2 sentences); the Instagram-style card is strongest when it feels like a real caption.
✓Swap the “BEFORE/AFTER” lip photos with consistent lighting and framing; matching angles make the transformation more believable in this stacked layout.
✓Keep the vertical two-tone background, but change the pink panel to your brand accent color—this template relies on that split to guide the eye to the proof boxes.
✓Add a small logo or product name under the testimonial card; that area has clean negative space without competing with the model.
✓If your product is a gloss-plumper, add a subtle shine highlight to the after image; it reinforces the sensory payoff without adding more text.

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Free — No credit card required