What are the most effective visual trends for beauty ads?

Successful beauty ads focus on product close-ups, highlighted textures and brand-consistent color palettes. Mimero's cosmetics templates are inspired by beauty brands generating the highest engagement.

Are influencer-style or product-focused ads better?

Both work at different funnel stages: influencer-style ads build trust and awareness, product-focused ones convert in retargeting. On Mimero you'll find templates for both strategies.

How many beauty & cosmetics templates does Mimero have?

Mimero has hundreds of curated templates specifically for the beauty & cosmetics sector, selected from the world's top brands and updated weekly.

How can I customize beauty & cosmetics templates?

Simply sign up for free on Mimero, choose a template and insert your product. Mimero's AI generates personalized creatives in seconds, automatically adapting the content to your brand.

Can I use a template in different formats?

Yes! Mimero automatically resizes any template to the format you need (1:1, 4:5, 9:16, 16:9), intelligently adapting the content.

Yes, you can start for free with included credits. No credit card is required to sign up.

9:16 collage of brunette model selfies labeled “Before…” and “After!!” with white text bands and a 15% off code bubble

Hair Growth Serum Before & After Ad Template - Story

9:16Beauty & CosmeticsConsiderationSolution Aware

Use this template

Free — No credit card required

About This Template

This 9:16 Story template is built for a hair growth serum or strengthening routine that promises visibly thicker hair. The design uses a collage of real-life selfies: frizzy, thin “Before…” images at the top contrasted with multiple polished “After!!” shots below, creating an unmistakable transformation narrative. A clean white text band and simple black typography keep the message readable on mobile, while the neutral indoor backgrounds and warm brunette tones feel authentic and relatable rather than overly produced. Strategically, it’s a MOF consideration creative: the viewer is already solution-aware, so the template focuses on proof and process. The “after one month” timeframe and “in just 2 steps” claim reduce perceived effort, while the discount code (“15% off”) adds a light purchase nudge without turning it into a hard-sell. It’s ideal for brands that can substantiate results and want to leverage social proof. Customize by swapping in your own model/customer set, updating the timeframe, and replacing the code bubble and CTA to match your offer and landing page.

When to Use This Template

1Perfect for hair-growth brands running a “30-day results” campaign, using multiple after selfies to make the transformation feel consistent and repeatable.
2Ideal for influencer or affiliate promos: the built-in discount code bubble clearly ties the testimonial-style imagery to a trackable offer.
3Great for retargeting warm audiences who already visited a product page—this layout answers the key question: “Will it actually work for my hair?”
4Works well for step-based routines (serum + scalp massage, shampoo + treatment), because the copy explicitly frames the regimen as “just 2 steps.”

Marketing Strategy

This template works because it pairs a high-contrast before/after storyline with “selfie realism,” a form of social proof that feels unfiltered and personally relevant. For solution-aware viewers in the consideration stage, the biggest objection is credibility—so the repeated after images, clear “one month” timeframe, and simple “2 steps” routine reduce uncertainty and perceived effort. The discount code adds a low-friction reason to act now without relying on heavy urgency. Visually, the neutral backgrounds and consistent portrait framing keep attention on hair texture and volume, which is the true product claim. Overall, it follows best practices for beauty performance creatives: proof-first layout, scannable copy, and an offer element that’s easy to track for creators and brands.

ConsiderationSolution AwareBefore After TransformationHaircare RoutineBeauty PortraitTransformationAspirationSocial Proof

Best For

Designed for women who are experiencing thinning, breakage, or frizz and are actively considering hair-growth products. They scroll social-first, trust selfie-style proof, and respond well to simple routines plus a small discount before purchasing. Best fit for 18–44 audiences interested in beauty, haircare, and at-home treatments.

Platform Suitability

Instagram Stories5/5 Facebook Stories5/5 TikTok4/5Pinterest4/5

How to Customize

✓Replace the top “Before…” row with your customer’s least-styled photo (natural light, no filters) to maximize contrast with the after grid.
✓Keep the after section to 2–3 images of consistent angle; the repetition is what makes the result feel reliable, not a single lucky shot.
✓Swap the code bubble text to your affiliate format (e.g., “Use code EMMA15”) and match the bubble icon/color to your brand accent for quick recognition.
✓Edit the claim line to your substantiated timeframe (e.g., 21 days, 8 weeks) and keep it near the “After!!” label to anchor the proof.
✓If your routine isn’t “2 steps,” change only that line and keep the short sentence structure—this template relies on fast, skimmable reading.

Use this template

Free — No credit card required